Beyond Social Media: The Marketing, Advertising & Public Relations Podcast

During episode 207, Co-hosts B.L. Ochman and David Erickson discussed Burger King's anti-bullying public service ad; Twitter's new-found transparency for political ads; the mechanics behind the recommendation engine powering Spotify's Discover Weekly playlist; Burger King bullying Wendy's; saveable Tweets; Twitter's Happening Now feature; Facebook going after Google Hangouts with the addition of screensharing to Facebook Live; Facebook adding Dwell Time and Link Sharing as custom audiences for ad retargeting; 3D social posts to encourage VR object sharing on Facebook; the EPA erasing climate change online; your camera is watching you; Spectacle sales are not so spectacular; giving Amazon your key; and the top 10 most horrific marketing screw-ups of 2017; plus great new apps and important stats and a lot of stuff in between. Show Notes & Links: http://beyondsocialmediashow.com/207

Direct download: Beyond-Social-Media-Show--Burger-King-Bullying-PSA-Episode-207.mp3
Category:Social Media -- posted at: 4:46pm CDT

During episode 206, Co-hosts B.L. Ochman and David Erickson discussed Dwayne Johnson (The Rock's) creative empire; the #MeToo movement's impact; a brilliant magazine takeover; Barack Obama's hip hop Presidential portrait; the Jane Austin role playing game from a former Second World developer; locking down Google for security; Google search surprises; buff Jeff Bezos' PR coup; craptastic towns of New Zealand provoke death threats; the voice ad challenge for brands; deceptive NFL Shop advertising; plus great new apps and important stats and a lot of stuff in between. Show Notes & Links: http://beyondsocialmediashow.com/206


During episode 205, Co-hosts B.L. Ochman and David Erickson discussed Equifax getting hacked again; Mark Zuckerberg's ill-advised virtual reality trip to Puerto Rico; Giphy's coming six-second advertising platform; Susan B. Komen Breast Cancer Awareness crowdfunding campaign; a resume LEGOized; BuzzFeed's livestreamed Twitter talk show; recognizing cognitive biases; a guide to Denial of Service attacks; Siri, your personal therapist; the imminent departure of AOL Instant Messenger; loveless granola; Dove's racist ad; plus great new apps and important stats and a lot of stuff in between. Show Notes & Links: http://beyondsocialmediashow.com/205


During episode 204, Co-hosts B.L. Ochman and David Erickson discussed Google's Pixel 2 announcement and its battle against Apple; five ex-Presidents rocking for hurricane relief; the Obama's 25th wedding anniversary; National Public Radio's errant Facebook post that went viral; BuzzFeed's public service fake news feed; IRS' baffling announcement of its deal with Equifax; the amazing absence of a social media pause button; the client you'll never want to have; plus great new apps and important stats and a lot of stuff in between. Show Notes & Links: http://beyondsocialmediashow.com/204

Direct download: Beyond-Social-Media-Show-Google-Pixel-2-Announcement-Episode-204.mp3
Category:Social Media -- posted at: 11:24pm CDT

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