During episode 351, host B.L. Ochman interviews Tom Herman, Vice President of Business Development for AirCarbon Pte Ltd about reducing climate change by gamifying non-fungible tokens (NFT) of carbon offsets.

Tom brings over 20 years of executive experience starting companies and leading product development teams. He currently serves as the Vice President of business development for AirCarbon Pte Ltd, a Singapore based commodities exchange built on blockchain for carbon trading.

He was the CEO and co-founder of DashBid Media, a video advertising exchange in New York City and the 2nd fastest growing company in NYC in 2015. Tom also served as COO of JumpTV where he built operations for streaming over 200 live linear TV stations leading up to JumpTV’s IPO. In addition to carbon trading, he has built platforms and exchanges for the travel, real estate, video advertising, and streaming media industries.

Tom’s career began in Boston, MA and has ranged from Indonesia, the Caribbean, and Latin America to Singapore where he currently resides with his family. Tom was featured in the 2020 Artisan Entertainment movie Startup.com about the formation of govWorks during the dot com bubble.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/351
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During episode 350, co-hosts BL Ochman & David Erickson discuss the Disney Imagineering Group's development of a free-standing robotic Groot, as well as:

• YouTube's new audio ad format
• Google's LaMDA AI model
• Hulu's self-serve advertising
• About This Site coming to a search near you
• The brand texting trend
• Mattel wants to recycle your old Barbies
• Snap's Spectacles are back in AR form
• India wants to erase "Indian Variant" from social media
• Google Analytics 4 readiness

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/350
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During episode 349, host David Erickson interviews Blois Olson, radio host and publisher of seven must-read newsletters about email marketing, list growth, and leveraging channels to own the inbox.

Ever since he received his first computer while a paperboy, Blois Olson has lived at the entrepreneurial intersection of media, technology and communications.

Today he leads Fluence Media, and serves as one of the Midwest's most sought after political analysts in his role at WCCO Radio and as publisher of Minnesota's most read tip sheets providing daily insight on politics, business, philanthropy, health care and agriculture.

He began his career managing political campaigns and working in political media through the 1990’s.

Blois founded his first agency at age 26 and built it to be one of the most respected at integrating technology to synchronize corporate reputation and public affairs campaigns in the country.

In 2012, he founded Fluence Media in the belief that the silos of marketing and media have crashed. Fluence provides clients with high-level media and communications strategy, data visualization and insights, content creation and distribution, and marketing.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/349
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During episode 348, co-hosts BL Ochman & David Erickson discuss Disaster Girl's big payday, as well as:

• Nerf's new chief TikTok officer
• Clubhouse's NFL draft partnership
• Clubmarket's Clubhouse influencer exchange
• Digital product placement
• Spotify's paid podcast subscriptions
• Flipboard flips to sponsored newsletters
• Vaccination public service tweets
• Punch Pizza's recruiting marketing email
• A clever social media and visual communication tactic
• Facebook's failure
• Slander for profit
• Basecamp's ban
• Apple's privacy sanctimony exposed

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/348
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• Subscribe to the weekly eNewsletter