Beyond Social Media: The Marketing, Advertising & Public Relations Podcast

During episode 379, co-hosts BL Ochman & David Erickson discuss teacher math influencers on TikTok and a knitting influencer, as well as:

  • Search engine optimization for educational videos
  • Slack's name pronounciation feature
  • A clever QR code commercial
  • Advertising guns
  • Doorbell ads
  • A Facebook phishing scandal
  • Clumsy training videos
  • Click-Through Rates by ranking stats

Plus shiny new stuff and important stats and a lot of stuff in between.

Direct download: Beyond-Social-Media-Show-Mathfluencers-Episode-379.mp3
Category:Marketing -- posted at: 9:29pm CDT

During episode 378, co-hosts BL Ochman & David Erickson discuss Domino's Stranger Things pizza app, as well as:

  • The brave new frontier of virtual product placements
  • Coinbase gets all up in in haters' faces
  • LEGO's crowdsourced Starry Night set
  • A Taco Bell oil painting
  • The problem of livestreamed mass murder
  • The disasterously misnamed stablecoins
  • GrubHub's costly lunch
  • ShipGo's ridiculing commercial
  • The most GenX tweet in the history of Twitter
  • Podcast consumption stats

Plus shiny new stuff and important stats and a lot of stuff in between.

Direct download: Beyond-Social-Media-Show-Dominos-Stranger-Things-Episode-378.mp3
Category:Marketing -- posted at: 9:55pm CDT

During episode 377, co-hosts BL Ochman & David Erickson discuss Elon Musk's acquisition of Twitter and the composition of his tweets, as well as:

  • How the tech titans are teaming up to forge a password-free future
  • How video game engines are transforming Hollywood
  • Twitter's testing of Circles
  • LeBron James talks to his younger self
  • Budweiser's politically-charged "freedom" cans
  • Cannabis marketers stealing famous food brand packaging
  • Video ads crashing news apps
  • Instagram marketing statistics

Plus shiny new stuff and important stats and a lot of stuff in between.

Direct download: Beyond-Social-Media-Show-Elon-Musk-Twitter-Episode-377.mp3
Category:Marketing -- posted at: 12:08am CDT

During episode 376, co-hosts BL Ochman & David Erickson discuss the quick and nasty demise of CNN+, as well as:

  • A PSA campaign featuring actual gunshot victims unboxing firearms
  • Google Docs can write summaries and OpenAI can write much more impressive prose
  • Stripe and Twitter partnering on crypto payouts
  • YouTube's new keyword research tool
  • Google's Earth Day Doodle
  • Jimmy John's gets high
  • An NFT get-rich-quick scheme
  • BeReal stats

Plus shiny new stuff and important stats and a lot of stuff in between.

Direct download: Beyond-Social-Media-Show-Demise-Of-CNN-Plus-Episode-376.mp3
Category:Marketing -- posted at: 8:14am CDT

During episode 375, co-hosts BL Ochman & David Erickson discuss Pink Floyd reuniting for Ukraine, as well as:

  • YouTube experiments with reactions
  • AdAge educates marketers on Web3
  • Podcasts on Twitter
  • Twitter's edit button
  • Fortune 1's NFTpocalypse
  • Voice-activated graphic design
  • AI salesforce
  • The mother of all Facebook lawsuits
  • Podcast consumption

Plus shiny new stuff and important stats and a lot of stuff in between.

Direct download: Beyond-Social-Media-Show-Pink-Floyd-Reforms-For-Ukraine-Episode-375.mp3
Category:Marketing -- posted at: 11:23pm CDT

During episode 374, co-hosts BL Ochman & David Erickson discuss Burger King's poop emoji ice cream, as well as:

  • Ukraine's NFT fundraiser
  • The conversational receptiveness of Arnold Schwarzenegger's video address to the Russian people
  • YouTube video essays
  • Sting's new Hiring Chain music video for World Down Syndrome Day
  • Google's sunsetting Universal Analytics
  • A botched TikTok takedown attempt

Plus shiny new stuff and important stats and a lot of stuff in between.

Direct download: Beyond-Social-Media-Show-Burger-King-Poop-Emoji-Ice-Cream-Episode-374.mp3
Category:Marketing -- posted at: 11:24pm CDT

During episode 373, co-hosts BL Ochman & David Erickson discuss Dolly Parton joining the metaverse, as well as:
  • Tracking the emotional responses to commercials
  • Twitter's new eCommerce shops
  • How to claim credit for your work so your boss doesn't steal it
  • The White House's influencer marketing efforts to combat Russia's anti-Ukraine propaganda
  • Russia's bankrolling of pro-Putin influencers
  • Yet another PR pitch from hell
  • Facebook's random banning of pages

Plus great new apps and important stats and a lot of stuff in between.

Direct download: Beyond-Social-Media-Show-Dollyverse-Episode-373.mp3
Category:Marketing -- posted at: 12:55am CDT

During episode 372, co-hosts BL Ochman & David Erickson discuss how some California researchers identified Russian invasion troop movements using Google Maps, as well as:

  • The new Twitter Community features
  • LinkedIn's new marketers' community group
  • The growing base of Metaverse users;
  • Applebee's annoyed at CNN for picture-in-picture ad placement within breaking war coverage
  • Gaming Wikipedia's SCOTUS candidate bio pages
  • YouTube's random, mistaken takedown notices
  • Fake Instagram Ukraine war accounts

Plus great new apps and important stats and a lot of stuff in between.

Direct download: Beyond-Social-Media-Show-Crowdsourcing-Ukraine-War-Intel-Episode-372.mp3
Category:Marketing -- posted at: 8:10pm CDT

During episode 371, co-hosts BL Ochman & David Erickson discuss YouTube's Super Bowl LXI Ad Blitz collection, as well as:

  • Bay Area Rapid Transit's customer love story for Valentine's Day
  • Apple's virtual reality operating system, realityOS
  • The Go Viral video game that teaches you to recognize disinformation techniques
  • Hawaiian Tropic’s crappy marketing
  • The reputational signals generated by Spotify's Joe Rogan controversy
  • The fallen prestige of Forbes
  • Edelman's Trust Barometer

Plus great new apps and important stats and a lot of stuff in between.

Direct download: Beyond-Social-Media-Show-Super-Bowl-LXI-Commercials-Episode-371.mp3
Category:Marketing -- posted at: 8:32pm CDT

During episode 370, co-hosts BL Ochman & David Erickson discuss Neil Young and other musicians leaving Spotify in protest over Joe Rogan's Covid disinformation, as well as:

  • The Bryant Lake Bowl's amazing marketing video
  • Gibson's NFT guitars
  • Michelob Ultra's Super Bowl commercial previews
  • M&M's mascot makeovers
  • Influencers need to get their act together
  • Twitter lets the Big Lie spread
  • The ridiculous defintion of an Instagram Reel view
  • 2022 spending on social audio

Plus great new apps and important stats and a lot of stuff in between.

Direct download: Beyond-Social-Media-Show-Delete-Spotify-Trends-Episode-370.mp3
Category:Marketing -- posted at: 5:33pm CDT

During episode 369, co-hosts BL Ochman & David Erickson discuss LinkedIn's new virtual events feature, as well as:

  • A social justice t-shirt campaign
  • The Gap's $500 NFT hoodie
  • A superb real estate influencer example
  • Apple AirTag's stalking abilities
  • FTC Investigates Facebook Meta for anti-competitive behavior
  • Google and Facebook under fire for cookie policies
  • North Korea hacks crypto to fund WMDs

Plus great new apps and important stats and a lot of stuff in between.

Direct download: Beyond-Social-Media-Show-LinkedIn-Virtual-Events-Episode-369.mp3
Category:Marketing -- posted at: 5:29pm CDT

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