During episode 290, co-hosts BL Ochman & David Erickson discuss:

• Elon Musk’s shattered Tesla Cybertruck product launch
• Google’s permanent Loon balloons
• The new pinball search behavior
• Huggable holograms
• Thousands of downloadable art books
• Personality profiles of American regions
• A return to organic influencers, otherwise known as media relations
• Wall Street Journal’s Google hit job
• Imagined technical dystopias

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/290
  
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• Subscribe to the weekly eNewsletter

During episode 289, co-hosts BL Ochman & David Erickson discuss:

• The top 10 marketing apps of 2019
• Twitter asking for votes on its new deep fakes policy
• Adobe's AI-powered innovations
• Lin-Manuel Miranda teaming up with Google to digitize Puerto Rican art
• Twitter's restrictions on advocacy advertising
• TikTok trying to poach Facebook advertisers
• Smart speaker sales stats
• Niantic mapping the world

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/289
  
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During episode 288, co-hosts BL Ochman & David Erickson discuss:

• A new movie casting James Dean, 64 years after his death
• Monica Lewinsky’s brilliant anti-bullying PSA and Twitter bot
• How Black Twitter made Popeye’s chicken sandwich go viral
• Arm & Hammer helps cats
• VR teaching empathy in the office
• Twitter adding Topics option
• The top 10 brands fooled by Instagram bots
• A New approach suggested for digital political ads
• Robots who are anything but cute
• @ElBloombito returns to Twitter

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/288
  
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During episode 287, co-hosts BL Ochman & David Erickson discuss:

• The controversy over social media political ads and two of the proposed solutions
• The Climate Trail video game that takes place in the climate change apocalypse
• Samsung's selfie satellite fail
• Yahoo Groups' move to email-only
• Unrest on the Facebook campus
• The trend toward video games as spectator sport epitomized with the launch of the Minnesota Vikings' eSports team
• 🌭 Hot dog boy gets a ride in Oscar Mayer's weinermobile
• McDonald's social media fail
• Amazon's Choice paid reviews
• Joe Biden's domain fiasco
• Political Twitter

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/287
  
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During episode 286, co-hosts BL Ochman & David Erickson discuss:

• The six most horrific marketing stories of the year:
  • Chase Bank Poor Shaming
  • The North Deface
  • Instagram Influencers Newsjack California Wildfire Fire Hashtags
  • Samsung Folds
  • Jimmy Iced Coffee Sex Ad
  • Nike Blows Out Its Reputation With A Blown Out Shoe
• Senator Mitt Romney's Twitter persona, Pierre Delecto
• The creepy and compelling Skin-On interface
• Google's olfactory artificial intelligence algorithm
• Washington Post's Arc CMS becomes a subscription service
• Amazon launching a news app
• Google testing lead-generation form ads

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/286
  
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During episode 285, co-hosts BL Ochman & David Erickson discuss:

• A surprise new release from Prince's vault
• Hologram concert tours from Buddy Holly, Roy Orbison, Ronnie James Dio, Maria Callas, Frank Zappa, Whitney Houston, and potentially Amy Winehouse and Prince himself
• Annie Leibovitz' Pixel 4 promo
• The evolution of job descriptions
• Facebook's new oversight committee
• LinkedIn launches Events
• AMC Theaters streaming (sort of)
• Free education from Udacity and Microsoft
• Amazon Pay-to-Play Top Toy List
• The "Alpha" generation
• Nancy Pelosi trolls Trump
• Elizabeth Warren owns Mark Zuckerberg

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/285
  
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During episode 284, co-hosts BL Ochman & David Erickson discuss:

• American companies that cave to Chinese censorship
• A Sesame Street character who addresses addiction
• Target's emphasis on audio branding
• Siri comes to Spotify
• An adorable MSNBC interruption
• An augmented reality opera marketing campaign
• Glenlivet's whiskey pods
• Amazon's initiative to get voice assistants to work together
• Top sites that fact check fake news
• Malicious apps in Google Play
• Google's crowdsourced shopping ads
• Chrome will soon block mixed content

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/284
  
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During episode 283, co-hosts BL Ochman & David Erickson discuss:

• Artificial skin for virtual reality
• Google Arts & Culture's VR Versailles
• Pew research data showing worries about social media's impact on news
• What happens if you go to Instagram jail
• Google testing desktop sidebar search
• Staples' WorkLife Magazine
• Tide's #LaundryNight debates
• Twitter's DM search
• The leaked Zuckerberg tapes
• A net neutrality appeal decision
• LinkedIn's enhanced ad targeting
• A picture that speaks much louder than words

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/283
  
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During episode 282, co-hosts BL Ochman & David Erickson discuss:

• A satirical view of Greta Derangement Syndrome
• 15 new Amazon hardware products, including Echo Buds
• Twitter's #hashtag tips for brands
• A new Twitter feature that lets you swipe lists
• Sandy Hook Promise's powerful school shooting PSA
• McDonald's voice-activated job applications
• The Food Network and Amazon stream cooking classes
• Facebook moves closer to your brain
• 'Likes' and video views go away in Facebook experiment
• Influencers, influencers everywhere!

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/282
  
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During episode 281, co-hosts BL Ochman & David Erickson discuss:

• The creativity of the world’s largest display of LEGO art in New York City
• LEGO's new Rebuild The World campaign
• The five hundred new words that were added to the dictionary
• Google's new in this video search results
• John Batelle's new Daily Recount summary of the day's political news
• The city of Grand Rapids, Minnesota's 3D crosswalks
• Descript podcasting software that lets you deep fake yourself
• Fears of Chinese propaganda via TikTok
• The pros and cons of Echo Auto
• Facebook Watch TV watching you
• Creating a digital will
• Political contributions via Amazon Echo
• Facebook's app problem

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/281
  
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During episode 280, co-hosts BL Ochman & David Erickson discuss:

• Amazon's crowdsourcing of responses to Alexa users' questions
• Google's Recover Together website of resources for addicts
• Twitter's new arrangeable photos feature
• Google's 'original reporting' algorithm designed to give more visibility to primary source, trustworthy journalism
• WordPress' purchase of Tumblr
• The Zooniverse crowdsourcing network supporting science experiments
• An example of a great follow-up PR pitch
• The Attorneys General investigating Google
• Ledo Pizza's ill-advised 9/11 tweet

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/280
  
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During episode 279, co-hosts BL Ochman & David Erickson discuss:

• Social media generated AlienStock Festival
• By All Means podcast sponsorship
• Google's podcast playback search results
• Moodvertising
• Google adds augmented reality to map directions
• Friends gets LEGOized
• Couch potato job openings
• Suing Pulitzer Prize winning journalists
• US Soccer Federation's PR crisis
• Facebook unpublishes pages
• Samsung's delete fest
• Facebook's face scamming

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/279
  
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During episode 278, co-hosts BL Ochman & David Erickson discuss:

• French's & Oscar Mayer's ice cream fight
• The Minnesota Vikings ambassador employee
• Pixel 4's gesture control
• The Oakland A's PR investment
• The global emoji culture
• The great automatic advertizator that may put marketers out of work
• What the top 100 Instagram influencers earn
• Facebook's fake 126 million
• The great Cambridge Analytica/Facebook election hack is now a Netflix must-watch video
• How you can get a Master's Degree in Cannabis Science
• The great Facebook re-naming

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/278
  
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During episode 277, co-hosts BL Ochman & David Erickson discuss:

• The hacked presidential seal that satirizing 45 as a Russian puppet during a recent speech
• A brilliantly creative LinkedIn post that illustrates the power of breaking expectations
• OpenAI's technology that is too dangerous to release
• The Washington Post's securing and publishing of the DEA database that tracks prescription opioid shipments
• An AI app that turns your photo into a Renaissance portrait
• The emerging career of audio book narration
• MailChimp and Vice teaming up on Second Acts
• Illustrations imagining high tech brands as retro technology
• House Wine and Cheez-Its in a box
• Influencer scamming
• Representative Tulsi Gabbard's Google Gimmick

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/277
  
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During episode 276, co-hosts BL Ochman & David Erickson discuss:

• Bud Light's offer to aliens escaping Area 51 of a specialty brew
• NASA's release of a video recreating the moon landing
• Oscar Meyer Air BnB-rentable Weinermobile
• The VOID's immersive movie experiences
• Twitter's desktop redesign
• Pampers smart diapers
• Lifestyle content on LinkedIn
• Amazon pays users for their data
• Browser extensions leaking personal data
• The Russian FaceApp
• Newsletter signup clutter
• The Spearphone attack
• Copy and paste websites

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/276
  
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During episode 275, co-hosts BL Ochman & David Erickson discuss:

• The astounding array of businesses Amazon owns
• The Area 51 search for aliens joke that 400,000 people have signed up for
• Major updates to Google My Business
• How Pittsburgh helped power the first US Moon Landing
• Pinterest adds videos
• Shoelace is Google's latest attempt at building a social network
• A hilarious parody influencer apology video
• Ikea's new Soffa Sans typeface
• Using text messages to solicit local reviews
• Dangerous dongles
• Video & email marketing pro tips

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/275
  
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During episode 274, co-hosts BL Ochman & David Erickson discuss:

• Taylor Swift headlining a Prime Video live streaming concert teasing Amazon Prime Day
• The Apollo 11 Augmented Reality app
• A historic account of brand tweets
• The periodic table of SEO success factors
• Twitter and reddit's crackdown on social media abuse
• LinkedIn's engagement algorithm update
• VW's user generated content commercial
• B.L.'s viral tweets
• Google's voice strategy
• A voice technology project that respects your privacy
• Cops commenting racial slurs
• Wayfair's employee walkout
• The Google Phishing expedition
• Blasting emails

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/274
  
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During episode 273, co-hosts BL Ochman & David Erickson discuss:

• Pakistani press conference that was filtered with cat ears
• 3D objects and augmented reality in Google search
• YouTube's augmented advertising
• Cracker Barrel's moral stand
• A robobullying parody video of Boston Scientific robots
• Museums installing 'braille art' touchable recreations of exhibits
• Spotify's Daily Drive podcast playlist and the company's new podcast-targeted advertising
• The announcement of Facebook's Libra cryptocurrency
• An AI-generated Russian spy infiltrates LinkedIn
• A deep fake Rasputin sings Beyonce
• Deep fake videos that are as easy to create as editing text
• An algorithm that can generate an accurate portrait of a speaker based only on a sample of that speaker's voice
• Google Photos goes Driveless

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/273
  
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During episode 272, co-hosts BL Ochman & David Erickson discuss:

• Mary Meeker's 2019 Internet Trends Report
• A deep fake of Mark Zuckerberg himself
• Radiohead thwarts extortionists
• Barney's department store doubles as your pot dealer
• Google Data Studio 101
• VW takes its reputation cleanup seriously
• Kraft rebrands ranch dressing as salad frosting
• Internet-prompted evolution
• Thumbdrive hacking
• The definition of hate speech
• Two popups too many

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/272
  
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During episode 271, co-hosts BL Ochman & David Erickson discuss:

• The NYC subway landshark that went viral
• Drone deliveries via Amazon Prime Air
• Vox Media Union reaches an agreement
• Boston Dynamics' commercial Spotbot
• The Obama's partner with Spotify
• Apple Podcasts transcripts
• Amazon Echo's erase feature
• Instagram's influencer ads
• Google's new search results diversity update
• Counterfeits on Amazon
• Fear-based social media sites like Nextdoor, Citizen, and Amazon Ring's Neighbors
• YouTube’s New Hate Speech Policy

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/271
  
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During episode 270, co-hosts BL Ochman & David Erickson discuss:

• Geo-targeted update of Soul Asylum's hit song Runaway Train devoted to the discovery of missing kids
• IKEA's recreation of living rooms from The Simpsons, Friends & Stranger Things
• Crossfit's Facebook pause
• Google's Translatotron technology
• Tiny replica McDonald's bee hives
• David Gilmour's podcast series telling the backstory of three of his famous guitars
• Guns Down America's challenge to blacklist the NRA
• Jeff Jarvis' superb essay about our Crisis of Cognition
• PR pros need to do the legwork
• Antitrust investigations heating up for Amazon, Apple, Facebook and Google
• Google's suspicious outage
• The North Face's disastrous black hat SEO tactic
• The limitations of social listening

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/270
  
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During episode 269, co-hosts BL Ochman & David Erickson discuss:

• Coca-Cola bringing back New Coke for season three of Stranger Things
• The new Stranger Things-themed Lego set
• Vita Coco's social media pissing match
• A clever Big Little Lies commercial
• Amazon's plans for a voice-activated wearable for healthcare
• Spotify's new podcast production platform
• Podcasts finally showing up in Google search results
• Burger King McDisses Ronald
• Salvador Dali comes alive!
• Facebook's Actionable Insights
• Apple Podcast's questionable use of episode landing pages
• Hershey's desperate emoji bars

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/269
  
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During episode 268, co-hosts BL Ochman & David Erickson discuss:

• The increasing importance of sonic branding
• Burger King's mental burgers
• Snapchat's Holocaust survivor Stories
• A clever Big Little Lies commercial
• Creative Commons' visual search emerges from beta
• LinkeIn testing a Services Offered section for profiles
• Poynter's indexing of fake news sites
• YouTube Music arrives on Google Home and YouTube lands on Amazon Fire TV devices
• A mockery of our smart phone addiction
• How extremism spreads through alternative influence networks
• Chase Bank’s poor-shaming

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/268
  
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During episode 267, co-hosts BL Ochman & David Erickson discuss:

• SEMRush's 2019 Twitter marketing trends study
• Luminary's launch
• Google's Avengers Endgame Easter egg
• A solar-powered music festival
• How Earth Day got its name
• Twitter's false flag Flag
• The Russians are still trolling
• Jane Goodall's take on the viral chimpstagram
• Royalty-free illustrations
• Brief But Spectacular podcast
• MailChimp's Going Through It podcast
• Social media behaviors that connect with customers

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/267
  
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During episode 266, co-hosts BL Ochman & David Erickson discuss:

• Atlanta Falcons, OREOs, and Fender Guitars culturejacking the last season of Game of Thrones
• A 5 year-old's podcast
• Search Metrics' industry-specific search ranking factors
• The IRL trolling of Twitter's Jack Dorsey
• The New York Times' brilliant use of the Hero space for storytelling
• Apple's Earth Day video
• LinkedIn's new reactions
• Marketoonist's take on smart speakers
• Travelling podcast studios
• Helvetica Now
• All In The Family & The Jeffersons live
• Twitter author labels
• Notre Dame fire misinformation
• Facebook grabbing contact list emails
• Rep. Alexandria Ocasio-Cortez sort of quitting social media
• Cuddlebot
• Innovation Hub podcast
• Spotify for Podcasters
• Fox Zings Trump
• An epic Mueller Report live tweet thread
• Pete for America design toolkit
• Sports leagues popularity

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/266
  
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During episode 265, co-hosts BL Ochman & David Erickson discuss:

• Google+ is sort of back as Google Currents
• Social media's demise?
• Sprite demonstrates how love disarms hate
• Google's free digital learning center comes to New York City
• Google's automatic podcast transcriptions go live
• Apple Podcasts roll out episode web pages
  • And Google's not far behind
• The new frontiers in voice
• Apple's and Amazon's battling earbuds
• Netflix is going print with Wide magazine
• Spotify gets grabby with new podcast acquisitions
• Lego robots
• Two new podcast surveys

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/265
  
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During episode 264, host David Erickson discusses Apple TV+, Apple Arcade, Apple News+, Apple AirPods 2, Apple Card; audio content marketing; Arizona State University's science fiction anthology about future solar power; Twitter video subtitles; LinkedIn Lookalike audiences; Google's AMP for Email; Intel's Vaunt smart glasses; the unwinnable fight against Russian trolls; the authoritarians' digital mercenaries; Boston Dynamics' stacking bot; idiot humans and their fatalgrams; plus great new apps and important stats and a lot of stuff in between. Show Notes & Links: http://beyondsocialmediashow.com/264

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During episode 263, co-hosts B.L. Ochman and David Erickson discuss role social media played in the Christchurch terror attack and the deliberate marketing plan the terrorist put in place to spread hate; Google Arts & Culture's Once Upon a Try online exhibition; Beto O'Rourke's hacker credentials; Twitter's new prototype app, twttr; Twitter's new podcast, Character Count; how high school kids are using Google Docs to chat with one another; the marketing flywheel; Google's abuse-filtering Chrome extension, Tune; facial recognition training data sets; YouTube's new augmented reality Stories; an ill-advised jaguar selfie; Reddit's Chinese trolls; plus great new apps and important stats and a lot of stuff in between. Show Notes & Links: http://beyondsocialmediashow.com/263

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During episode 262, co-hosts B.L. Ochman and David Erickson discuss Spotify's major embrace of podcasts with The Story of The Clash; LinkedIn's new Hello Monday podcast; April the Giraffe's pregnant again..and David could not give a rip; Tesla's Easter Egg troll; BBC's article chatbots; Buffer's vertical video report; a Texas school teacher's Facebook Live bedtime stories; Apple's AR Glasses; Microsoft's HoloLens 2; pharmafluencers; Sealioning; The Great Toilet Paper Controversy of 2019 featuring Walmart and Cottonelle; racist self-driving cars; deceptive from fields; plus great new apps and important stats and a lot of stuff in between. Show Notes & Links: http://beyondsocialmediashow.com/262

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During episode 261, co-hosts B.L. Ochman and David Erickson discuss Martha Stewart joining cannabis company Canopy Growth; Neuroscientist Uri Hasson's research demonstrating humans are hardwired for stories; the New York Times' new In Her Words newsletter; Twitter's new hashtag data; Farmers Insurance's Dr. Seuss campaign; LinkedIn's new features for job seekers; Alexandria Ocasio Cortez as a comic book super hero; a data visualization of brand value; small businesses without websites; airline seat cameras; influencers and their discontents; plus great new apps and important stats and a lot of stuff in between. Show Notes & Links: http://beyondsocialmediashow.com/261

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During episode 260, co-hosts B.L. Ochman and David Erickson discuss discuss Nike's absolutely, really, really bad and horrible week with twin sneaker public relations disasters; mighty and tiny local journalist Hilde Kate Lysiak; Twitter considering tweet annotations; the Kennebec Valley Humane Society's Jack & Diane dog wedding; 2019 video trends; the Anty McAntface naming contest; the Color Our Collections coloring books produced by museums and libraries; Burberry's inexplicable noose sweatshirt; YouTube's advertising exodus; Google's Nest Guard hidden microphone; plus great new apps and important stats and a lot of stuff in between. Show Notes & Links: http://beyondsocialmediashow.com/260

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During episode 259, co-hosts B.L. Ochman and David Erickson discuss discuss MillerCoors' #ToastToFarmers response to Bud Light's Super Bowl ad; Augmented Reality LEGOs; recruiting in virtual reality; Amazon dumps New York; Amazon Moments; LinkedIn Live; U-Haul's data storytelling earned media; National Geographic's Valley Of The Boom docuseries about the rise of Silicon Valley; the Bumble dating app; Jimmy Fallon on Amazon Alexa; Nvidia's nonpeople; the Bratz Doll Challenge; plus great new apps and important stats and a lot of stuff in between. Show Notes & Links: http://beyondsocialmediashow.com/259

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During episode 258, co-hosts B.L. Ochman and David Erickson discuss the explosive extortion and blackmail allegations Amazon CEO Jeff Bezos has leveled against AMI and The National Enquirer; a follow-up story on the viral egg; Spotify's purchase of Gimlet Media and Anchor; Samsung's Tinder refrigerator; 230 new emoji; Wildlife Conservation Fund’s crooning critters; Google's auto ad agency; a visual controversy on Twitter; Amazon Echo's URL Problem; Delta Airline & Diet Coke's creepy napkins; a tribute to the late Representative John Dingell; Howard Schultz prefers you call him a man of means; plus great new apps and important stats and a lot of stuff in between. Show Notes & Links: http://beyondsocialmediashow.com/258

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During episode 257, co-hosts B.L. Ochman and David Erickson discuss brands' earned Super Bowl Media; Super Bowl LIII commercials; egregious packaging; Minneapolis' frozen pants; LinkedIn interest targeting; dearly departed Google services; Apple's power play against Facebook and Google; Adidas Black History Month all white fail; the invisible generation; super-complicated CAPTCHAs; a Jeep Wave case study; plus great new apps and important stats and a lot of stuff in between. Show Notes & Links: http://beyondsocialmediashow.com/257

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During episode 256, co-hosts B.L. Ochman and David Erickson discuss the self-fueling bonfire that is online outrage; WordPress' new NewsPack platform; The Atlantic's video in honor of International Holocaust Day of Remembrance; the Tree VR installation at Davos that allows you to experience what it's like to be a tree in a rainforest; Kia's Super Bowl scholarship; Aspiration Bank's hyper-focused Millennial messaging; YouTube's crackdown on pranks and challenges; a comedian's daily joke-writing tips; Twitter's new marketing calendar; stupid dad jokes; plus great new apps and important stats and a lot of stuff in between. Show Notes & Links: http://beyondsocialmediashow.com/256

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During episode 255, co-hosts B.L. Ochman and David Erickson discuss Representative Alexia Ocasio-Cortez' social media savvy and the social media school she's teaching for the Democrats; Bandersnatch, Netflix' interactive storytelling episode of Black Mirror; Twitter's new beta mobile app; LinkedIn's document upload feature; the Minnesota Vikings' augmented reality cover of their game program, Playbook; whether or not you should write How To posts; Skype confiscating BL's money; so-called "influencers" who are creating fake sponsored posts; the backlash over Gillette's new ad; a Trump deep fake gets a news producer fired; plus great new apps and important stats and a lot of stuff in between. Show Notes & Links: http://beyondsocialmediashow.com/255

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This week we threw out our standard format to look at our five-plus year journey as podcasters, and talk about how we plan to shake up our format in 2019.

Audio listeners might want to visit the blog to watch the video because we do some screen sharing to show our analytics in the second half of this episode. You can find the video at http://beyondsocialmediashow.com/254

We want this podcast to be as valuable for you as it is for us to produce, so we’d like to know what you like, what you don’t and what you wish we’d add.

In this episode, we covered why we started, the technology and marketing channels we use (we started on BlogTalkRadio!) and our equipment, which is supremely simple. We talked about the marketing efforts we each make for the show, things we’ve tried that were successful, and some that were not.

If you’re podcasting, or thinking about starting a podcast, we hope that the information we’ve shared will be very helpful to you.

Among the formats we’re considering:

• Focusing on a single topic per episode
• Once a month episode devoted to cool tools
• One interview a month by Dave and B.L. and a really top tier guest
• Demos of the tools we use, like SEMRush, Lisbyn, Hootsuite, etc.
• Mini-case studies of projects we’re doing, to demonstrate how to get and measure results
• More Pro Tips from B.L. and David
• One monthly episode with our current format of Good, Bad & Ugly in marketing, advertising, PR and digital communications, plus Shiny New Objects, Politics and Stats you need to know

We don’t just want to tell you what we want to tell you.

What we really, really want to know is what YOU want to hear. So please email us (David’s email& BL’s email), Tweet to us, comment on our LinkedIn or Facebook page, or send smoke signals, but do send us your thoughts.