During episode 332, co-hosts BL Ochman & David Erickson discuss how Apple's iPhone lidar technology is shaping the future of augmented reality, as well as:

• The wide release of Amazon's Echo Frames
• Twitter's disappearing Fleets and potential audio chat
• Midwest governors mask up for a pandemic PSA
• AI software that stymies facial recognition technology
• Apple Podcasts gets an embeddable player
• LinkedIn's top influencers for 2020
• Frito-Lay sets up a holiday-themed merch shop
• Pepsi makes an apple pie cola
• Arby's sells deep fried turkey pillows
• Fake People are everywhere online
• Holiday eCommerce sales projections

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/332
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During episode 331, co-hosts BL Ochman & David Erickson discuss Google's infrared Internet project, as well as:

• Sequential video storytelling
• The Biden Harris transition website
• Spotify buys Megaphone audio hosting provider
• Four Seasons Total Landscaping's VR furries
• YouTube Rewind cancelled this year
• MmHmm video conferencing addon comes out of beta
• Customizable Oreo cookies
• Ticketmaster's fan safety app
• Our post-literate society
• Law firms undermining democracy
• Support for pot legalization

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/331
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During episode 330, co-hosts BL Ochman & David Erickson discuss the 2020 presidential election, as well as:

• Van Jones' on-air tears of joy over the presidential election result
• The ROI of I Voted stickers
• Cheese Boy wins the internet with a successful fondue fountain
• A PR agency's superb election survival kit branding
• Shopify and TikTok partner on shoppable ads
• Calm's clever election night sponsorship
• Typosquatting
• A photo credit backlink scam
• The Gap can't bridge the divide

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/330
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During episode 329, co-hosts BL Ochman & David Erickson discuss the ten most horrifying marketing stories they covered in 2020.

• Uninsured SXSW
• Randomly Recording Smart Speakers
• Creepy COVID Masks
• Vanishing Keyword Data
• Facebook's Couples App
• Facebook's Stalking Data
• Ayn Rand's Hand Out
• Apple Hijacks Search Traffic
• Pubic Hair Branding
• We Are Not Okay

Plus one smile and some Halloween stats.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/329
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During episode 328, co-hosts BL Ochman & David Erickson discuss Mucinex's influencer fashion show, as well as:

• Planet Word, the world's first voice-activated museum
• Lego's drive to promote creative problem solving through play
• AMC renting it's cinemas for private movie showings
• Google's humming song-discovery app
• Racist-seeking Reddit bots
• Google's revamped analytics suite
• Snopes faked for propaganda
• Trump's lax Twitter security
• Facebook misinformation continues
• The NFL's faux patriotism
• Instagram Stories reach

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/328
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During episode 327, co-hosts BL Ochman & David Erickson discuss the viewership of the dueling Donald Trump/Joe Biden Town Hall forums, as well as:

• An array of new Zoom apps
• Google Analytics version 4
• Coinbase's no-politics policy
• Alexa notifications
• Apple pays hackers to hack
• Snapchat's LiDAR lenses
• Vintage downloadable cookbooks
• A social media wellness check
• Funeral flyers
• Cord cutters

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/327
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During episode 326, co-hosts BL Ochman & David Erickson discuss the mass delusion conspiracy theory known as QAnon, what social channels are doing to interrupt its spread, and the human consequences of this dangerous movement, as well as:

• How restaurants are innovating with 'ghost kitchens'
• A hilarious series of videos explaining the pandemic to our past selves
• The Library Of Congress' AI-powered newspaper archive search
• Twitter's measures against the spread of disinformation
• Telepath, the new social media hotness
• Wikipedia's makeover
• Brand activism

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/326
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During episode 325, co-hosts BL Ochman & David Erickson discuss Estée Lauder's cosmic product shoot and NASA's space toilet, as well as:

• Google's plan to pay publishers
• Cloudflare's service to speed up WordPress sites
• Google Assistant will sit on hold for you
• The paparazzi turn to social media stars (who knew?)
• Ring's home surveillance drone
• Russian hackers breach federal agencies
• The Los Angeles Police Department's citizen surveillance system
• Twitter's racist crop

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/325
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During episode 324, co-hosts BL Ochman & David Erickson discuss 'The Real Facebook Oversight Board' comprised of industry experts that will try to hold the social network accountable, as well as:

• SEMrush acquires a earned media public relations tool
• Entertaining B2B advertising
• MailChimp evolves into a full-fledged marketing platform
• Casey Newton joining the Substack journalism revolution
• LinkedIn Stories arrive
• TikTok bans fasting app advertising
• Google Maps shows COVID 19 hot spots
• Hillary Clinton launches a podcast
• Proud Boys lose their shirts
• Cancel culture is the new crisis PR
• Google taketh Meet
• Racial justice and brand trust

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/324
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During episode 323, co-hosts BL Ochman & David Erickson discuss McDonald's new stop-motion 30-second spot featuring the Travis Scott Meal, as well as:

• The wonders of a liveable wage
• Logofonts
• Snapchat's voting tools
• YouTube Shorts
• Kara Swisher's Sway podcast
• Patagonia's pottymouth
• Facebook's failure to act
• YouTube blocks iOS picture-in-picture mode

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/323
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During episode 322, co-hosts BL Ochman & David Erickson discuss a Facebook Group battle over a dinosaur at McDonald's, as well as:

• Alexa for Residential
• Ron Charles acting out book reviews
• PDFs are not fit for human consumption
• The Wired 25 virtual conference
• New LinkedIn Page features
• Salem Ilese is Mad At Disney
• The JabberMask
• Google to limit paid keyword data
• The drone delivery race between Walmart & Amazon heats up
• Your smartphone knows when you're drunk

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/322
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During episode 321, co-hosts BL Ochman & David Erickson discuss Walmart joining Microsoft's bid to acquire TikTok, as well as:

• American Family Insurance's Gen X-targeted commercial
• The Humanity Lab's anti-racism efforts
• KFC is finger lickin' good no more
• Instagram infographics
• Spotify virtual events
• COVID 19 gag rules
• A fond farewell to Izzy's Ice Cream
• PPE vending machines

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/321
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During episode 320, co-hosts BL Ochman & David Erickson discuss Epic Games' Fortnite vs Apple Battle Royale, as well as:

• Taco Bell's Mobile Go restaurants
• Brayden Harrington’s bravest little speech
• Instagram's Suggested Posts
• Sarah Cooper’s really great week
• Spotify books
• The resignation of Facebook's CMO
• Susan B. Anthony slaps back at a Trump pardon
• Trump wants to block Twitter critics again
• Facebook's Holocaust deniers
• Banned Subreddits relocate

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/320
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During episode 319, co-hosts BL Ochman & David Erickson discuss TikTok's clandestine surveillance of its users, as well as:

• Precisely targeted direct mail
• Warm and cuddly artificially intelligent pet robots
• Twitter’s new Reply Guy feature
• The power of video recommendations
• LinkedIn Sells SlideShare to Scribd
• Planter’s Baby Nut grows up
• Apple redirects search users to its Apple News+ app

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/319
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During episode 318, co-hosts BL Ochman & David Erickson discuss 🍿 Walmart's plan to turn their parking lots into a drive-in movie theater, as well as:

• Giving credit to creators
• Why Microsoft wants TikTok
• The pros and cons of WordPress' auto-updates
• Roger Federer's rooftop tennis appearance
• Google's messy take on the customer journey
• Advertising agencies disclosing diversity data
• Google News providing 'for context' links
• Zoombombers hack the Twitter hacking trial
• Brands mistranslation misadventure
• Trump's 'clean' Internet
• B2B salesperson traits

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/318
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During episode 317, co-hosts BL Ochman & David Erickson discuss the potential acquisition of TikTok by Microsoft, as well as:

• Deadspinners split to Defector Media
• Nike's amazing You Can't Stop Us ad
• Denying Holocaust deniers
• Country Time's little bailout fund
• Virtual influencers' time may have come
• The whole Stella Immanuel strangeness
• The Walmart Nazis
• the Consumer Electronics Show goes virtual until 2022
• The Harper's Letter decrying cancel culture

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/317
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During episode 316, co-hosts BL Ochman & David Erickson discuss John Oliver's celebrity conspiracy debunkers, as well as:

• Netflix enlists Reddit digital detectives
• Minnesota Search Engine Marketing Association's virtual happy hours
• The return of Apple's Underdogs
• Reporter's email newsletters
• Amazon delays Prime Day
• Hootsuite adds Google My Business
• Brickrolling
• Yelp's economic indicators
• Facebook's parallel universe

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/316
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During episode 315, co-hosts BL Ochman & David Erickson discuss the massive Twitter hack and Bitcoin scam directed at high-profile accounts, as well as:

• The Minnesota Twins broadcast a scrimmage with a crowdtrack
• Free Grow With Google courses
• Long-term care seniors pose for iconic classic rock album cover recreations
• Michelle Obama's new podcast on Spotify
• Hulu rolls out self-serve advertising
• An ad agency goes fully remote
• Target joins the growing list of retailers mandating masks for customers
• Chris Cuomo calls out Trump over Goyagate
• Instagram to clone TikTok
• Hong Kong’s protest movement keeps getting stymied by Apple

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/315
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During episode 314, co-hosts BL Ochman & David Erickson discuss Mmhmm, a new video conferencing app that is still in beta but looks amazing, as well as:

• The tech pushback against Chinese data requests
• New evidence for Subscription Twitter
• Pinnable Instagram comments
• Google acquires an augmented reality glasses company
• Google Assistant Continuous Mode
• The FaceApp #WhatItWouldBeLike campaign
• YouTube's new affinity metrics
• A Google Project Loon update
• Jimmy Johns employees post racist video
• Mark Zuckerberg fails to impress civil rights leaders
• The Ayn Rand Institute grabs PPP money
• Anti-mask masks for sale on Etsy
• Another PR pitch from hell

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/314
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During episode 313, co-hosts BL Ochman & David Erickson discuss the most significant announcements to come out of Apple's 2020 Developer Conference, as well as:

• Keen, Google's new social collaboration tool
• Google Images fact checks
• Patagonia joins the growing Facebook advertising boycott
• Devin Nunes' Cow wins in court
• YouTube introduces shoppable commercials
• Pandora introduces analytics for podcasters
• Facebook continues to harbor hate
• Some Covid-19 masks that are creepy AF

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/313
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During episode 312, co-hosts BL Ochman & David Erickson discuss Twitter's new voice tweet feature, as well as:

• Target recognizing Juneteenth
• Spotify lands DC comics for scripted drama podcasts
• Netflix' Reid Hastings donates $120 million to black colleges
• Fox News doesn't get the joke
• Facebook's Ad Library spying tool
• Trump's Nazi ads removed
• Flipboard's Fox News problem
• #RIPTacoBell trends
• A PR person from hell

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/312
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During episode 311, co-hosts BL Ochman & David Erickson discuss Twitter's plans to prompt you to give a second thought to that link you're about to share, as well as:

• Twitter spruces up its lists
• Google's financial commitment to help news organizations devastated by the pandemic
• Campaign Monitor's email engagement survey
• Adopting dogs via Zoom
• Insane LEGO contraptions
• KSTP TV's new long-form newscasts
• Proctor & Gamble's active anti-racism PSA
• Jason Calacanis' call to fund a Facebook alternative
• Google scrolling your website
• Twitter's Fail on Trump tweets
• Google's cheapskate ad credits

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/311
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During episode 309, co-hosts BL Ochman & David Erickson discuss a leak of details for Apple's reported upcoming augmented reality glasses, as well as:

• DEVO's face shield PPE
• A literal happy hour courtesy of the Finns
• The bookcases of the cloistered and famous
• A Twitter parasite
• Playboy's sexy safe six PSA
• Feedly's Leo AI
• Instagram guides
• Facebook's new eCommerce bid
• Exclusive Twitter threads
• The future of conferences
• How the debunked viral Plandemic conspiracy spread

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/309
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During episode 308, co-hosts BL Ochman & David Erickson discuss reauthorization of the Patriot Act, which gives law enforcement access to online browsing data without need for a warrant, as well as:

• IKEA's furniture fort plans
• Twitter's new policy of labeling COVID-19 tweets
• Bud Light bringing back the Real Genius campaign
• Augmented reality contact lenses
• The future of restaurants
• Brightcove's new streaming service, Play TV
• Free virtual reality collaboration
• The negative effects of bad news
• The Ants of Facebook
• The day Google Play Music died
• The State of Social Media Marketing report

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/308
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During episode 307, co-hosts BL Ochman & David Erickson discuss new and potential future features coming to Twitter, as well as:

• Twitter's new moderation tool
• Potential new Twitter business profiles
• Google's podcast analytics
• Google's Web Vitals metrics
• Facebook's oversight board
• Ryan Reynold's Mint Mobile commercial
• Wendy's online scavenger hunt
• Progressive Insurance works from home
• Amazon's new show, Upload
• Augmented reality that copy and pastes from real life
• Google Lens' new copy to desktop feature
• Jimmy Kimmel's screw up
• 28,000 GoDaddy hosting accounts compromised
• Axl Rose owns Steve Mnuchin
• YouTube Engagement Benchmarks

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/307
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During episode 306, co-hosts BL Ochman & David Erickson discuss the effect COVID-19 has had on the Influencer economy, as well as:

• The leaders weighing in on #PressFreedomDay
• How the NFL conducted its first-ever virtual draft
• New York City's Stay The F*ck Home festival
• Budweiser's coronavirus-inspired sequel to the notorious Whassup Super Bowl commercial
• The Verification Handbook is now free for all
• Apple TV+'s new docuseries Home
• Billboards saluting doctors
• Successful email signature signoffs
• Meet Google Meet, now available to everyone
• What honest Zoom meetings would look like
• Unemployed special effects
• Frankestein Live
• The coming voice tech explosion
• The definition of small- and medium-sized businesses
• The coming burn-in catastrophe
• Daytime streaming statistics

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/306
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During episode 305, co-hosts BL Ochman & David Erickson discuss coronavirus visuals, as well as:

• Twitter's new COVID-19 misinformation protection measures
• Free Google Shopping Listings
• Google's new identity verification requirements for advertisers
• A clever tactic for retaining unsubscribing customers
• An app that will broadcast family videos for tech-averse elders
• COVID Nursery Rhymes
• Alternatives to "unprecedented"
• Free resources for marketers
• Vintage pandemic posters
• TV show posters reimagined for COVID-19
• A Coronavirus Rhapsody
• MinneAnalytics Monday
• Two-faced Facebook
• Mobile voting efforts
• Dangerous Amazon working conditions
• The public companies taking small business loans

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/305
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During episode 304, co-hosts BL Ochman & David Erickson discuss how some top New York restaurants are selling pandemic care packages and birthday party dinners, as well as:

• The Twitter food drive
• Steak Umm's brilliant tweetstorm
• A wedding photographer's LEGO shoot
• A no-contact haircut solution
• Virtual reality fitness
• Art for gerbils
• Music analytics for voice data
• The Whirlpool Kids’ Chore Club
• The Transcribers of Reddit
• Some great resources to keep you sane
• Inbox Google Meet
• Discord's noise-cancelling AI
• An email template malfunction

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/304
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During episode 303, co-hosts BL Ochman & David Erickson discuss how advertisers are adapting the COVID-19 pandemic, as well as:

• An incredible video produced from one of Mark Schaefer’s podcast episodes
• Rethinking marketing communications in light of Abraham Maslow's Hierarchy of Needs
• The song God Save The City, a message of gratitude to those at the front lines of the fight against the coronavirus
• Carvana's latest commercial
• Bill Murray returns for Jeep because every day feels the same now
• Julia Louis-Dreyfus' #StayHomeSaveLives PSA
• The British government pushing social distancing via in-game ads
• Apple's retooling to make medical face shields
• Samuel L. Jackson reads Stay The F*** Home
• Dancing With COVID-19
• Saturday Night Live returns...remotely
• Shake Shack's DIY burger
• Google Maps highlights help
• Found object art
• Seven Days of Hope
• The loss of John Prine
• Postponed emojis
• Facebook keeps wanting you to use its 'Tinder'
• Pausing campaigns

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/303
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During episode 302, co-hosts BL Ochman & David Erickson discuss COVID-19 commerce changes, including:

• Facebook's COVID-19 Community launch with a film
• Google's free ads for SMBs
• Freelancers Union's Freelance Relief Fund
• Medtronic's DIY ventilator specs
• Mark Cuban's 3M snark
• USAA's compassionate ad
• Coronavirus dating by drone
• Twitter's calendar of Tweets for businesses
• Planting Victory Gardens
• Companies that laid off employees via Zoom
• Adobe's online summit points the way to post pandemic future
• CuriosityStream lowers price to $1 a month
• MailChimp presents films from cancelled SXSW
• 'Selling a President 2020' posts episode 2
• Joe Biden's 'Here's the Deal' podcast debuts
• WFH is bad news for some podcasts

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: http://beyondsocialmediashow.com/302
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During episode 301, co-hosts BL Ochman & David Erickson discuss the brand heros of the coronavirus crisis, including:

• Brands that are doing good in the midst of the coronavirus pandemic
• The Rotterdam Philharmonic Zoom Concert from musicians' homes
• Product Hunt's Makers Festival work from home edition
• A SuperCalaFragilisticExpialaDocious song about coronavirus
• Mucinex fights fake news with "Spread Facts, Not Fear" campaign
• Yelp allows donations to small businesses
• COVIDnearyou tracks the spread of the pandemic
• Work from home resources
• A lame Coronavirus PSA by the Ad Council
• Bad sound and video in local and even national news coverage as reporters and guests work from home
• SXSW refusal to give refunds
• Trump's Cease & Desist on Democratic ad backfires
• Why Bill Gates want to lock the whole country down
• Cool tools to get you through the quarantine
• Astounding ad spending declines

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: http://beyondsocialmediashow.com/301
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During episode 300, co-hosts BL Ochman & David Erickson discuss the coronavirus crisis, including:

• The contrast in leadership between governors Andrew Cuomo and Tim Walz and Trump
• Siri's response to Do I Have The Coronavirus?
• Smart thermometers that may be able to identify local outbreaks
• Covid 19 pandemic maps
• Twitter helping brands communicate during the crisis
• A New York-based Chinese immigrant stepping up to manufacture personal protective equipment for health care workers
• The responsibility of the media in broadcasting the White House coronavirus "briefings" live
• Moe Williams' daily doodles
• Willie's American Guitars offer two-minute guitar lessons on Facebook
• Amazon limits non-essential shipments
• The ENKI Brewing Company taproom goes curbside
• Coronavirus resources and free entertainment
• Pandemic gallows humor
• Google's California-only Covid 19 triage website
• The two faces of Fox News
• The Army's social media manager gets canned
• Idiots that will cost lives
• TV commercials that have not aged well in the coronavirus era
• Live webcams broadcasting deserted public spaces
• The Department Of Justice wanting to suspend costitutional rights

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: http://beyondsocialmediashow.com/300
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During episode 299, co-hosts BL Ochman & David Erickson discuss:

• LinkedIn and Twitter are jumping on the Story bandwagon
• The City of Austin cancels SxSW over Coronavirus fears
• The Office's Kevin's famous chili returns
• A viral voicemail plays in movie theaters
• The Simpsons are recreated in CSS code
• AR glasses let firefighters see through smoke
• Redditors fight disinformation
• Heineken has a drink and drive public fridge
• WHO TikToks Coronavirus

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/299
  
• Watch the video version
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During episode 298, co-hosts BL Ochman & David Erickson discuss:

• Absurd Corona beer virus searches and fears
• A CNN weatherman's face filter forecast
• Giphy & Jif peanut butter's Gif or jif debate ad
• Media literacy classes in school
• Walmart's reply to David's healthcare clinic Tweet shows smart earned media strategy
• Stars & Stripes deleted by vindictive Trump
• LinkedIn adds pinned updates
• Podcast and Netflix rankings released
• Anti-Putin blogger assassinated
• Leap Year baby finally turns 21
• Greta Thunberg responds like a heroine
• Bloomberg will send Trump a pink slip for you

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/298
  
• Watch the video version
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During episode 297, co-hosts BL Ochman & David Erickson discuss:

• Burger King's disgusting moldy Whopper campaign
• Podcast studios coming to Staples
• An FTC crackdown on influencers
• Lifetouch's clever "About Us" branding
• Alexa smart speaker spying
• eSports home teams
• Redbox Live streaming service
• An ode to Wikipedia
• Coronavirus riots in Ukraine

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/297
  
• Watch the video version
• Connect with the show on social media
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During episode 296, co-hosts BL Ochman & David Erickson discuss:

• Amazon's program to create actual brand voices to play on its Echo smart speaker
• Google's Project Witness that uses virtual reality to generate empathy for jailed children
• ASCII art of refugee programmers
• Tech titans' efforts to combat coronavirus misinformation
• Augmented reality Google Maps
• Facebook's bug bounty program
• Chrome's website security deadline
• Reviews in Google Search Console
• A glaring user experience fail in Adobe Acrobat
• Target's Minnesota Badgers miscue

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/296
  
• Watch the video version
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During episode 295, co-hosts BL Ochman & David Erickson discuss:

• The San Antonio Zoo's "Cry Me A Cockroach" vindictive Valentines promotion
• Social media-savvy Astronaut Christina returns to Earth
• Seventh Generation's brilliant State of the Union commercial
• Spotify's podcast expansion
• Flirting with Tinder bots
• Netflix' Oscars push
• Twitter squashes student's parody, then apologizes
• Planters Baby Nut banned
• Best and worst Super Bowl LIV ads
• The Iowa Caucus debacle
• Hacking Google Maps
• The world's worst job ad and world's funniest resume
• Clearview AI slapped with cease-and-decists
• Celebrity Cruises' acid trip commercial
• 2020 election disinformation wars
• Edelman's Global Trust Barometer

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/295
  
• Watch the video version
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During episode 293, co-hosts BL Ochman & David Erickson discuss:

• Why Planters murdered Mr. Peanut
• Angelina Jolie producing a BBC show to teach children how to spot fake news
• A brewery that put shelter dogs on beer cans to spur adoptions
• Verizon's new OneSearch privacy-focused search engine
• Product Hunt's Golden Kitty Awards
• Google podcast time stamping
• Apple TV+ Podcasts
• Morning Brew's podcast lessons
• Fraudulent .gov domains
• YouTube moderators' PTSD
• Apple's encryption back door

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/293
  
• Watch the video version
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During episode 292, co-hosts BL Ochman & David Erickson discuss:

• Spotify podcast and playlists for dogs
• Bing's new business and persona pages
• New LinkedIn Pages features
• Google allowing branding in search
• TuneIn's new sonic logo
• Clever UX
• The return of Gary Larson's The Far Side
• Fleeceware in Google Play
• eTicketing brings the end of paper tickets
• Kohler's creepy bathroom guy

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/292
  
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During episode 291, co-hosts BL Ochman & David Erickson discuss:

• BBC's brilliant out of home Dracula reveal
• Twitter's changing conversations
• NPR/Edison Research Smart Audio Report
• Spotify in top spot for podcast discovery
• Lego trolls Tesla
• Misinformation on Australian wildfires spreads on social media
• Disinformation PR firms peddle false narratives
• What not to name your audiobook
• Facebook's plans for world domination
• Truly stupid commercials
• McDonald's CEO's Instagram #FAIL

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/291
  
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During episode 290, co-hosts BL Ochman & David Erickson discuss:

• Elon Musk’s shattered Tesla Cybertruck product launch
• Google’s permanent Loon balloons
• The new pinball search behavior
• Huggable holograms
• Thousands of downloadable art books
• Personality profiles of American regions
• A return to organic influencers, otherwise known as media relations
• Wall Street Journal’s Google hit job
• Imagined technical dystopias

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/290
  
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During episode 289, co-hosts BL Ochman & David Erickson discuss:

• The top 10 marketing apps of 2019
• Twitter asking for votes on its new deep fakes policy
• Adobe's AI-powered innovations
• Lin-Manuel Miranda teaming up with Google to digitize Puerto Rican art
• Twitter's restrictions on advocacy advertising
• TikTok trying to poach Facebook advertisers
• Smart speaker sales stats
• Niantic mapping the world

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/289
  
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During episode 288, co-hosts BL Ochman & David Erickson discuss:

• A new movie casting James Dean, 64 years after his death
• Monica Lewinsky’s brilliant anti-bullying PSA and Twitter bot
• How Black Twitter made Popeye’s chicken sandwich go viral
• Arm & Hammer helps cats
• VR teaching empathy in the office
• Twitter adding Topics option
• The top 10 brands fooled by Instagram bots
• A New approach suggested for digital political ads
• Robots who are anything but cute
• @ElBloombito returns to Twitter

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/288
  
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During episode 287, co-hosts BL Ochman & David Erickson discuss:

• The controversy over social media political ads and two of the proposed solutions
• The Climate Trail video game that takes place in the climate change apocalypse
• Samsung's selfie satellite fail
• Yahoo Groups' move to email-only
• Unrest on the Facebook campus
• The trend toward video games as spectator sport epitomized with the launch of the Minnesota Vikings' eSports team
• 🌭 Hot dog boy gets a ride in Oscar Mayer's weinermobile
• McDonald's social media fail
• Amazon's Choice paid reviews
• Joe Biden's domain fiasco
• Political Twitter

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/287
  
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During episode 286, co-hosts BL Ochman & David Erickson discuss:

• The six most horrific marketing stories of the year:
  • Chase Bank Poor Shaming
  • The North Deface
  • Instagram Influencers Newsjack California Wildfire Fire Hashtags
  • Samsung Folds
  • Jimmy Iced Coffee Sex Ad
  • Nike Blows Out Its Reputation With A Blown Out Shoe
• Senator Mitt Romney's Twitter persona, Pierre Delecto
• The creepy and compelling Skin-On interface
• Google's olfactory artificial intelligence algorithm
• Washington Post's Arc CMS becomes a subscription service
• Amazon launching a news app
• Google testing lead-generation form ads

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/286
  
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During episode 285, co-hosts BL Ochman & David Erickson discuss:

• A surprise new release from Prince's vault
• Hologram concert tours from Buddy Holly, Roy Orbison, Ronnie James Dio, Maria Callas, Frank Zappa, Whitney Houston, and potentially Amy Winehouse and Prince himself
• Annie Leibovitz' Pixel 4 promo
• The evolution of job descriptions
• Facebook's new oversight committee
• LinkedIn launches Events
• AMC Theaters streaming (sort of)
• Free education from Udacity and Microsoft
• Amazon Pay-to-Play Top Toy List
• The "Alpha" generation
• Nancy Pelosi trolls Trump
• Elizabeth Warren owns Mark Zuckerberg

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/285
  
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During episode 284, co-hosts BL Ochman & David Erickson discuss:

• American companies that cave to Chinese censorship
• A Sesame Street character who addresses addiction
• Target's emphasis on audio branding
• Siri comes to Spotify
• An adorable MSNBC interruption
• An augmented reality opera marketing campaign
• Glenlivet's whiskey pods
• Amazon's initiative to get voice assistants to work together
• Top sites that fact check fake news
• Malicious apps in Google Play
• Google's crowdsourced shopping ads
• Chrome will soon block mixed content

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/284
  
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During episode 283, co-hosts BL Ochman & David Erickson discuss:

• Artificial skin for virtual reality
• Google Arts & Culture's VR Versailles
• Pew research data showing worries about social media's impact on news
• What happens if you go to Instagram jail
• Google testing desktop sidebar search
• Staples' WorkLife Magazine
• Tide's #LaundryNight debates
• Twitter's DM search
• The leaked Zuckerberg tapes
• A net neutrality appeal decision
• LinkedIn's enhanced ad targeting
• A picture that speaks much louder than words

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/283
  
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During episode 282, co-hosts BL Ochman & David Erickson discuss:

• A satirical view of Greta Derangement Syndrome
• 15 new Amazon hardware products, including Echo Buds
• Twitter's #hashtag tips for brands
• A new Twitter feature that lets you swipe lists
• Sandy Hook Promise's powerful school shooting PSA
• McDonald's voice-activated job applications
• The Food Network and Amazon stream cooking classes
• Facebook moves closer to your brain
• 'Likes' and video views go away in Facebook experiment
• Influencers, influencers everywhere!

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/282
  
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During episode 281, co-hosts BL Ochman & David Erickson discuss:

• The creativity of the world’s largest display of LEGO art in New York City
• LEGO's new Rebuild The World campaign
• The five hundred new words that were added to the dictionary
• Google's new in this video search results
• John Batelle's new Daily Recount summary of the day's political news
• The city of Grand Rapids, Minnesota's 3D crosswalks
• Descript podcasting software that lets you deep fake yourself
• Fears of Chinese propaganda via TikTok
• The pros and cons of Echo Auto
• Facebook Watch TV watching you
• Creating a digital will
• Political contributions via Amazon Echo
• Facebook's app problem

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/281
  
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During episode 280, co-hosts BL Ochman & David Erickson discuss:

• Amazon's crowdsourcing of responses to Alexa users' questions
• Google's Recover Together website of resources for addicts
• Twitter's new arrangeable photos feature
• Google's 'original reporting' algorithm designed to give more visibility to primary source, trustworthy journalism
• WordPress' purchase of Tumblr
• The Zooniverse crowdsourcing network supporting science experiments
• An example of a great follow-up PR pitch
• The Attorneys General investigating Google
• Ledo Pizza's ill-advised 9/11 tweet

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/280
  
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During episode 279, co-hosts BL Ochman & David Erickson discuss:

• Social media generated AlienStock Festival
• By All Means podcast sponsorship
• Google's podcast playback search results
• Moodvertising
• Google adds augmented reality to map directions
• Friends gets LEGOized
• Couch potato job openings
• Suing Pulitzer Prize winning journalists
• US Soccer Federation's PR crisis
• Facebook unpublishes pages
• Samsung's delete fest
• Facebook's face scamming

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/279
  
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During episode 278, co-hosts BL Ochman & David Erickson discuss:

• French's & Oscar Mayer's ice cream fight
• The Minnesota Vikings ambassador employee
• Pixel 4's gesture control
• The Oakland A's PR investment
• The global emoji culture
• The great automatic advertizator that may put marketers out of work
• What the top 100 Instagram influencers earn
• Facebook's fake 126 million
• The great Cambridge Analytica/Facebook election hack is now a Netflix must-watch video
• How you can get a Master's Degree in Cannabis Science
• The great Facebook re-naming

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/278
  
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During episode 277, co-hosts BL Ochman & David Erickson discuss:

• The hacked presidential seal that satirizing 45 as a Russian puppet during a recent speech
• A brilliantly creative LinkedIn post that illustrates the power of breaking expectations
• OpenAI's technology that is too dangerous to release
• The Washington Post's securing and publishing of the DEA database that tracks prescription opioid shipments
• An AI app that turns your photo into a Renaissance portrait
• The emerging career of audio book narration
• MailChimp and Vice teaming up on Second Acts
• Illustrations imagining high tech brands as retro technology
• House Wine and Cheez-Its in a box
• Influencer scamming
• Representative Tulsi Gabbard's Google Gimmick

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/277
  
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During episode 276, co-hosts BL Ochman & David Erickson discuss:

• Bud Light's offer to aliens escaping Area 51 of a specialty brew
• NASA's release of a video recreating the moon landing
• Oscar Meyer Air BnB-rentable Weinermobile
• The VOID's immersive movie experiences
• Twitter's desktop redesign
• Pampers smart diapers
• Lifestyle content on LinkedIn
• Amazon pays users for their data
• Browser extensions leaking personal data
• The Russian FaceApp
• Newsletter signup clutter
• The Spearphone attack
• Copy and paste websites

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/276
  
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During episode 275, co-hosts BL Ochman & David Erickson discuss:

• The astounding array of businesses Amazon owns
• The Area 51 search for aliens joke that 400,000 people have signed up for
• Major updates to Google My Business
• How Pittsburgh helped power the first US Moon Landing
• Pinterest adds videos
• Shoelace is Google's latest attempt at building a social network
• A hilarious parody influencer apology video
• Ikea's new Soffa Sans typeface
• Using text messages to solicit local reviews
• Dangerous dongles
• Video & email marketing pro tips

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/275
  
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During episode 274, co-hosts BL Ochman & David Erickson discuss:

• Taylor Swift headlining a Prime Video live streaming concert teasing Amazon Prime Day
• The Apollo 11 Augmented Reality app
• A historic account of brand tweets
• The periodic table of SEO success factors
• Twitter and reddit's crackdown on social media abuse
• LinkedIn's engagement algorithm update
• VW's user generated content commercial
• B.L.'s viral tweets
• Google's voice strategy
• A voice technology project that respects your privacy
• Cops commenting racial slurs
• Wayfair's employee walkout
• The Google Phishing expedition
• Blasting emails

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/274
  
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During episode 273, co-hosts BL Ochman & David Erickson discuss:

• Pakistani press conference that was filtered with cat ears
• 3D objects and augmented reality in Google search
• YouTube's augmented advertising
• Cracker Barrel's moral stand
• A robobullying parody video of Boston Scientific robots
• Museums installing 'braille art' touchable recreations of exhibits
• Spotify's Daily Drive podcast playlist and the company's new podcast-targeted advertising
• The announcement of Facebook's Libra cryptocurrency
• An AI-generated Russian spy infiltrates LinkedIn
• A deep fake Rasputin sings Beyonce
• Deep fake videos that are as easy to create as editing text
• An algorithm that can generate an accurate portrait of a speaker based only on a sample of that speaker's voice
• Google Photos goes Driveless

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/273
  
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During episode 272, co-hosts BL Ochman & David Erickson discuss:

• Mary Meeker's 2019 Internet Trends Report
• A deep fake of Mark Zuckerberg himself
• Radiohead thwarts extortionists
• Barney's department store doubles as your pot dealer
• Google Data Studio 101
• VW takes its reputation cleanup seriously
• Kraft rebrands ranch dressing as salad frosting
• Internet-prompted evolution
• Thumbdrive hacking
• The definition of hate speech
• Two popups too many

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/272
  
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During episode 271, co-hosts BL Ochman & David Erickson discuss:

• The NYC subway landshark that went viral
• Drone deliveries via Amazon Prime Air
• Vox Media Union reaches an agreement
• Boston Dynamics' commercial Spotbot
• The Obama's partner with Spotify
• Apple Podcasts transcripts
• Amazon Echo's erase feature
• Instagram's influencer ads
• Google's new search results diversity update
• Counterfeits on Amazon
• Fear-based social media sites like Nextdoor, Citizen, and Amazon Ring's Neighbors
• YouTube’s New Hate Speech Policy

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/271
  
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During episode 270, co-hosts BL Ochman & David Erickson discuss:

• Geo-targeted update of Soul Asylum's hit song Runaway Train devoted to the discovery of missing kids
• IKEA's recreation of living rooms from The Simpsons, Friends & Stranger Things
• Crossfit's Facebook pause
• Google's Translatotron technology
• Tiny replica McDonald's bee hives
• David Gilmour's podcast series telling the backstory of three of his famous guitars
• Guns Down America's challenge to blacklist the NRA
• Jeff Jarvis' superb essay about our Crisis of Cognition
• PR pros need to do the legwork
• Antitrust investigations heating up for Amazon, Apple, Facebook and Google
• Google's suspicious outage
• The North Face's disastrous black hat SEO tactic
• The limitations of social listening

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/270
  
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During episode 269, co-hosts BL Ochman & David Erickson discuss:

• Coca-Cola bringing back New Coke for season three of Stranger Things
• The new Stranger Things-themed Lego set
• Vita Coco's social media pissing match
• A clever Big Little Lies commercial
• Amazon's plans for a voice-activated wearable for healthcare
• Spotify's new podcast production platform
• Podcasts finally showing up in Google search results
• Burger King McDisses Ronald
• Salvador Dali comes alive!
• Facebook's Actionable Insights
• Apple Podcast's questionable use of episode landing pages
• Hershey's desperate emoji bars

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/269
  
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During episode 268, co-hosts BL Ochman & David Erickson discuss:

• The increasing importance of sonic branding
• Burger King's mental burgers
• Snapchat's Holocaust survivor Stories
• A clever Big Little Lies commercial
• Creative Commons' visual search emerges from beta
• LinkeIn testing a Services Offered section for profiles
• Poynter's indexing of fake news sites
• YouTube Music arrives on Google Home and YouTube lands on Amazon Fire TV devices
• A mockery of our smart phone addiction
• How extremism spreads through alternative influence networks
• Chase Bank’s poor-shaming

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/268
  
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During episode 267, co-hosts BL Ochman & David Erickson discuss:

• SEMRush's 2019 Twitter marketing trends study
• Luminary's launch
• Google's Avengers Endgame Easter egg
• A solar-powered music festival
• How Earth Day got its name
• Twitter's false flag Flag
• The Russians are still trolling
• Jane Goodall's take on the viral chimpstagram
• Royalty-free illustrations
• Brief But Spectacular podcast
• MailChimp's Going Through It podcast
• Social media behaviors that connect with customers

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/267
  
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During episode 266, co-hosts BL Ochman & David Erickson discuss:

• Atlanta Falcons, OREOs, and Fender Guitars culturejacking the last season of Game of Thrones
• A 5 year-old's podcast
• Search Metrics' industry-specific search ranking factors
• The IRL trolling of Twitter's Jack Dorsey
• The New York Times' brilliant use of the Hero space for storytelling
• Apple's Earth Day video
• LinkedIn's new reactions
• Marketoonist's take on smart speakers
• Travelling podcast studios
• Helvetica Now
• All In The Family & The Jeffersons live
• Twitter author labels
• Notre Dame fire misinformation
• Facebook grabbing contact list emails
• Rep. Alexandria Ocasio-Cortez sort of quitting social media
• Cuddlebot
• Innovation Hub podcast
• Spotify for Podcasters
• Fox Zings Trump
• An epic Mueller Report live tweet thread
• Pete for America design toolkit
• Sports leagues popularity

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/266
  
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During episode 265, co-hosts BL Ochman & David Erickson discuss:

• Google+ is sort of back as Google Currents
• Social media's demise?
• Sprite demonstrates how love disarms hate
• Google's free digital learning center comes to New York City
• Google's automatic podcast transcriptions go live
• Apple Podcasts roll out episode web pages
  • And Google's not far behind
• The new frontiers in voice
• Apple's and Amazon's battling earbuds
• Netflix is going print with Wide magazine
• Spotify gets grabby with new podcast acquisitions
• Lego robots
• Two new podcast surveys

Plus great new apps and important stats and a lot of stuff in between.

• Show Notes & Links: http://beyondsocialmediashow.com/265
  
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During episode 264, host David Erickson discusses Apple TV+, Apple Arcade, Apple News+, Apple AirPods 2, Apple Card; audio content marketing; Arizona State University's science fiction anthology about future solar power; Twitter video subtitles; LinkedIn Lookalike audiences; Google's AMP for Email; Intel's Vaunt smart glasses; the unwinnable fight against Russian trolls; the authoritarians' digital mercenaries; Boston Dynamics' stacking bot; idiot humans and their fatalgrams; plus great new apps and important stats and a lot of stuff in between. Show Notes & Links: http://beyondsocialmediashow.com/264

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During episode 263, co-hosts B.L. Ochman and David Erickson discuss role social media played in the Christchurch terror attack and the deliberate marketing plan the terrorist put in place to spread hate; Google Arts & Culture's Once Upon a Try online exhibition; Beto O'Rourke's hacker credentials; Twitter's new prototype app, twttr; Twitter's new podcast, Character Count; how high school kids are using Google Docs to chat with one another; the marketing flywheel; Google's abuse-filtering Chrome extension, Tune; facial recognition training data sets; YouTube's new augmented reality Stories; an ill-advised jaguar selfie; Reddit's Chinese trolls; plus great new apps and important stats and a lot of stuff in between. Show Notes & Links: http://beyondsocialmediashow.com/263

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During episode 262, co-hosts B.L. Ochman and David Erickson discuss Spotify's major embrace of podcasts with The Story of The Clash; LinkedIn's new Hello Monday podcast; April the Giraffe's pregnant again..and David could not give a rip; Tesla's Easter Egg troll; BBC's article chatbots; Buffer's vertical video report; a Texas school teacher's Facebook Live bedtime stories; Apple's AR Glasses; Microsoft's HoloLens 2; pharmafluencers; Sealioning; The Great Toilet Paper Controversy of 2019 featuring Walmart and Cottonelle; racist self-driving cars; deceptive from fields; plus great new apps and important stats and a lot of stuff in between. Show Notes & Links: http://beyondsocialmediashow.com/262

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During episode 261, co-hosts B.L. Ochman and David Erickson discuss Martha Stewart joining cannabis company Canopy Growth; Neuroscientist Uri Hasson's research demonstrating humans are hardwired for stories; the New York Times' new In Her Words newsletter; Twitter's new hashtag data; Farmers Insurance's Dr. Seuss campaign; LinkedIn's new features for job seekers; Alexandria Ocasio Cortez as a comic book super hero; a data visualization of brand value; small businesses without websites; airline seat cameras; influencers and their discontents; plus great new apps and important stats and a lot of stuff in between. Show Notes & Links: http://beyondsocialmediashow.com/261

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During episode 260, co-hosts B.L. Ochman and David Erickson discuss discuss Nike's absolutely, really, really bad and horrible week with twin sneaker public relations disasters; mighty and tiny local journalist Hilde Kate Lysiak; Twitter considering tweet annotations; the Kennebec Valley Humane Society's Jack & Diane dog wedding; 2019 video trends; the Anty McAntface naming contest; the Color Our Collections coloring books produced by museums and libraries; Burberry's inexplicable noose sweatshirt; YouTube's advertising exodus; Google's Nest Guard hidden microphone; plus great new apps and important stats and a lot of stuff in between. Show Notes & Links: http://beyondsocialmediashow.com/260

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During episode 259, co-hosts B.L. Ochman and David Erickson discuss discuss MillerCoors' #ToastToFarmers response to Bud Light's Super Bowl ad; Augmented Reality LEGOs; recruiting in virtual reality; Amazon dumps New York; Amazon Moments; LinkedIn Live; U-Haul's data storytelling earned media; National Geographic's Valley Of The Boom docuseries about the rise of Silicon Valley; the Bumble dating app; Jimmy Fallon on Amazon Alexa; Nvidia's nonpeople; the Bratz Doll Challenge; plus great new apps and important stats and a lot of stuff in between. Show Notes & Links: http://beyondsocialmediashow.com/259

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During episode 258, co-hosts B.L. Ochman and David Erickson discuss the explosive extortion and blackmail allegations Amazon CEO Jeff Bezos has leveled against AMI and The National Enquirer; a follow-up story on the viral egg; Spotify's purchase of Gimlet Media and Anchor; Samsung's Tinder refrigerator; 230 new emoji; Wildlife Conservation Fund’s crooning critters; Google's auto ad agency; a visual controversy on Twitter; Amazon Echo's URL Problem; Delta Airline & Diet Coke's creepy napkins; a tribute to the late Representative John Dingell; Howard Schultz prefers you call him a man of means; plus great new apps and important stats and a lot of stuff in between. Show Notes & Links: http://beyondsocialmediashow.com/258

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During episode 257, co-hosts B.L. Ochman and David Erickson discuss brands' earned Super Bowl Media; Super Bowl LIII commercials; egregious packaging; Minneapolis' frozen pants; LinkedIn interest targeting; dearly departed Google services; Apple's power play against Facebook and Google; Adidas Black History Month all white fail; the invisible generation; super-complicated CAPTCHAs; a Jeep Wave case study; plus great new apps and important stats and a lot of stuff in between. Show Notes & Links: http://beyondsocialmediashow.com/257

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During episode 256, co-hosts B.L. Ochman and David Erickson discuss the self-fueling bonfire that is online outrage; WordPress' new NewsPack platform; The Atlantic's video in honor of International Holocaust Day of Remembrance; the Tree VR installation at Davos that allows you to experience what it's like to be a tree in a rainforest; Kia's Super Bowl scholarship; Aspiration Bank's hyper-focused Millennial messaging; YouTube's crackdown on pranks and challenges; a comedian's daily joke-writing tips; Twitter's new marketing calendar; stupid dad jokes; plus great new apps and important stats and a lot of stuff in between. Show Notes & Links: http://beyondsocialmediashow.com/256

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During episode 255, co-hosts B.L. Ochman and David Erickson discuss Representative Alexia Ocasio-Cortez' social media savvy and the social media school she's teaching for the Democrats; Bandersnatch, Netflix' interactive storytelling episode of Black Mirror; Twitter's new beta mobile app; LinkedIn's document upload feature; the Minnesota Vikings' augmented reality cover of their game program, Playbook; whether or not you should write How To posts; Skype confiscating BL's money; so-called "influencers" who are creating fake sponsored posts; the backlash over Gillette's new ad; a Trump deep fake gets a news producer fired; plus great new apps and important stats and a lot of stuff in between. Show Notes & Links: http://beyondsocialmediashow.com/255

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This week we threw out our standard format to look at our five-plus year journey as podcasters, and talk about how we plan to shake up our format in 2019.

Audio listeners might want to visit the blog to watch the video because we do some screen sharing to show our analytics in the second half of this episode. You can find the video at http://beyondsocialmediashow.com/254

We want this podcast to be as valuable for you as it is for us to produce, so we’d like to know what you like, what you don’t and what you wish we’d add.

In this episode, we covered why we started, the technology and marketing channels we use (we started on BlogTalkRadio!) and our equipment, which is supremely simple. We talked about the marketing efforts we each make for the show, things we’ve tried that were successful, and some that were not.

If you’re podcasting, or thinking about starting a podcast, we hope that the information we’ve shared will be very helpful to you.

Among the formats we’re considering:

• Focusing on a single topic per episode
• Once a month episode devoted to cool tools
• One interview a month by Dave and B.L. and a really top tier guest
• Demos of the tools we use, like SEMRush, Lisbyn, Hootsuite, etc.
• Mini-case studies of projects we’re doing, to demonstrate how to get and measure results
• More Pro Tips from B.L. and David
• One monthly episode with our current format of Good, Bad & Ugly in marketing, advertising, PR and digital communications, plus Shiny New Objects, Politics and Stats you need to know

We don’t just want to tell you what we want to tell you.

What we really, really want to know is what YOU want to hear. So please email us (David’s email& BL’s email), Tweet to us, comment on our LinkedIn or Facebook page, or send smoke signals, but do send us your thoughts.

During episode 253, co-hosts B.L. Ochman and David Erickson discuss a clever ugly Christmas sweater marketing campaign; WordPress 5.0 innovation; Spotify and Ellen joining forces; Google Lens on iPhones; NPR innovating podcast measurement; Expert Trolling by Monopoly Guy and Army cadets; Burger King's app fail; a Vikings fan's attempt to sell US Bank stadium; Shrek, Retold; Santa's home appraised by Zillow; holiday commercials; working moms disrespected; clueless Rep. Steven King; Facebook's photo 'bug'; plus great new apps and important stats and a lot of stuff in between. Show Notes & Links: http://beyondsocialmediashow.com/253

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During episode 252, co-hosts B.L. Ochman and David Erickson discuss General Mills' scented cinema Pillsbury commercials; The Ohio Pork Council's bacon vending machine; Google's attempt to better navigate audio news; the Mozilla Foundation's Privacy Not Included guide; Bose sunglasses with a soundtrack; McDonald’s hamburger takeover of reddit; new free online professional development courses from Google; Grittycon 2019; the Catholic News Agency's Chanukah fail; Facebook's brain drain; Quora's data breach; Refind; holiday eCommerce insights; Donald Trump's Favorite Things song; Rudy Giuliani's Twitter fail; plus great new apps and important stats and a lot of stuff in between. Show Notes & Links: http://beyondsocialmediashow.com/252

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During episode 251, co-hosts B.L. Ochman and David Erickson discuss Wonderscope's augmented reality children's books; Payless Shoes' punking of influencers; Canada Goose's freezing dressing rooms; Traveler's Insurance unfinished stories of distracted driver victims; a new easy mobile Facebook engagement feature; holiday Tweeting tips for brands; Dogs Trust’s Dogs Are Not Gifts commercials; #Chintatown Otter’s koi rampage; Starbucks banned by YouPorn; influencers hijacking the California fires hashtag; Lockheed-Martian; food influencers panel at the Minneapolis Saint Paul Social Media Breakfast; editable Tweets; plus great new apps and important stats and a lot of stuff in between. Show Notes & Links: http://beyondsocialmediashow.com/251

• Watch the video version
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• Connect with the show on social media
• Subscribe to the weekly eNewsletter

During episode 249, co-hosts B.L. Ochman and David Erickson discuss the new revelations of Facebook's shady response to the Russian infiltration of its network; China ZTE's exporting of the technological tools of totalitarianism to Venezuela; the Wall Street Journal's efforts to detect deepfakes; the long-form video trend at YouTube; Firefox Monitor's data breach notifications; a hilarious response to cheap clients; Facebook's Most Amazing Dog show; Pandora's Podcast Genome project; Iceland Foods' banned Christmas commercial; Coca-Cola's sappy social media wipe; the GoFundMe fraud story gets fraud-ier; plus great new apps and important stats and a lot of stuff in between. Show Notes & Links: http://beyondsocialmediashow.com/249

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During episode 248, co-hosts B.L. Ochman and David Erickson discuss China news agency's artificial intelligence news anchors; Saturday Night Live's #NeverForget apology; in-theater augmented reality game for Ralph Breaks The Internet; Tim Berners-Lee's Contract for the Web; Bill Gates' toilet reinvention project; Facebook Messenger's Unsend button; video game horse poop physics; Chrome cracking skulls over abusive ads; the secret lives of Red Dead Redemption II non-player characters; Google My Business new features; MoviePass' continuing messes; the story behind the Persistent Baby Bear viral video; plus great new apps and important stats and a lot of stuff in between. Show Notes & Links: http://beyondsocialmediashow.com/248

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During episode 247, co-hosts B.L. Ochman and David Erickson discuss the global Google employee walkout; Ben & Jerry's Pecan Resist ice cream; new Facebook 3D photos; brevity rules on Twitter; the Grinch shops on Ebates; Bing offers LinkedIn targeting in search ads; standup comedy visualized; Disney bedtime soundtracks for kids via Google Home; the Devil's Triad; dead digital celebrities; Facebook fake ad problems persist; plus great new apps and important stats and a lot of stuff in between. Show Notes & Links: http://beyondsocialmediashow.com/247

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• Connect with the show on social media
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During episode 245, co-hosts B.L. Ochman and David Erickson discuss misplaced trust on social media; Lacta's 5Star Chocolately Mayhem commercials; the Parkland Kids and Kesha's "Most Vicious Cycle" video; Carvana's car vending machines; scientists outing Bots; Dunkin' Donuts' tiny house powered by coffee; Twitter's new tool for spotting haters; Madden Newsjacks Linval Joseph; how to keep your kids from seeing political attach attack on YouTube; horse blinders for humans; President Obama debunking excuses not to vote; Ted Cruz' failed Facebook livestream; Dictionary.com dissing 45; plus great new apps and important stats and a lot of stuff in between. Show Notes & Links: http://beyondsocialmediashow.com/245

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During episode 244, co-hosts B.L. Ochman and David Erickson discuss Google's decision to shutter Google+; Mike Rowe's hilarious prostate cancer PSA; YouTube banning duplicate videos; bullying actions and issues on Instagram; Nina Hale's hilarious Google office view, with animals; an anthem for women goes viral; the red and blue state spikes in political book sales; Uber's free rides to the polls #RegisterAndVote; information terrorism and the spread of online disinformation; is Ted Cruz #ToughAsTexas?; Brett Kavanaugh punked; Google v Facebook referral traffic; plus great new apps and important stats and a lot of stuff in between. Show Notes & Links: http://beyondsocialmediashow.com/244

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• Watch the video version
• Connect with the show on social media
• Subscribe to the weekly eNewsletter

• Watch the video version
• Connect with the show on social media
• Subscribe to the weekly eNewsletter

• Watch the video version
• Connect with the show on social media
• Subscribe to the weekly eNewsletter

• Watch the video version
• Connect with the show on social media
• Subscribe to the weekly eNewsletter

• Watch the video version
• Connect with the show on social media
• Subscribe to the weekly eNewsletter

• Connect with the show on social media
• Subscribe to the weekly eNewsletter

• Watch the video version
• Connect with the show on social media
• Subscribe to the weekly eNewsletter

• Watch the video version
• Connect with the show on social media
• Subscribe to the weekly eNewsletter

• Watch the video version
• Connect with the show on social media
• Subscribe to the weekly eNewsletter

• Watch the video version
• Connect with the show on social media
• Subscribe to the weekly eNewsletter

• Watch the video version
• Connect with the show on social media
• Subscribe to the weekly eNewsletter

• Watch the video version
• Connect with the show on social media
• Subscribe to the weekly eNewsletter

• Watch the video version
• Connect with the show on social media
• Subscribe to the weekly eNewsletter