Beyond Social Media: The Marketing, Advertising & Public Relations Podcast

During episode 365, host B.L. Ochman interviews Drew Simon, founder of the Crypto Altruism community. They discuss the thousands of ways that cryptocurrency and the blockchain are being used for global social impact.

Among the topics we cover in this interview:
- Major charities including American Cancer Society, UNICEF, Save the Children and hundreds of others are using the blockchain and crypto currency for global projects.

- Mainstream media's false narrative about the blockchain and crypto

- How crypto is revolutionizing charity fundraising

Direct download: Beyond-Social-Media-Show-Drew-Simon-Interview-Episode-365.mp3
Category:Marketing -- posted at: 9:32pm CDT

During episode 364, co-hosts BL Ochman & David Erickson discuss Google's push to court creators, as well as:

  • LinkedIn closes the chapter on Stories
  • Instagram allows desktop uploads
  • Journalists prefer Zoom interviews
  • Australia pitches Chris Helmsworth
  • A sign language Metallica video
  • Facebook by another name
  • Apple's privacy protection posing
  • Walmart's crypto ATMs

Plus great new apps and important stats and a lot of stuff in between.

Direct download: Beyond-Social-Media-Show-Google-For-Creators-Episode-364.mp3
Category:Marketing -- posted at: 10:22pm CDT

During episode 363, co-hosts BL Ochman & David Erickson discuss Amazon's creepy home robot Astro, as well as:

  • A study suggesting that jerks are jerks, online or off
  • Sleep Number's content marketing campaign
  • 5 new Twitter features, including business profiles
  • A design firm's brilliant mock condom ads
  • Amanda Gorman's Estee Lauder sponsorship gig
  • Minnesota Vikings' stadium experiential marketing
  • Branding NFTs
  • BrightLocal's marketing of their online reviews survey
  • Google embeds a guitar tuner in search
  • LEGO partners with Fender for a Stratocaster kit
  • Seasonal Salted Nut Rolls
  • Amazon's creepy Astro robot
  • Facebook's whistleblowers
  • FTC to crack down on fake reviews
  • Pathetic email pitches
  • Clubhouse shorts creators
  • Top online review factors

Plus great new apps and important stats and a lot of stuff in between.

Direct download: Beyond-Social-Media-Show-Amazon-Astro-Robot-Episode-363.mp3
Category:Marketing -- posted at: 6:21pm CDT

During episode 362, host B.L. Ochman interviews Shelly Palmer, expert on cryptocurrency and the role it will play in marketing and commerce.

Among the topics we cover in this interview:
 - Defining basic cryptocurrency terms
- What is DeFi?
- What’s a smart contract?
- What is de-centralized banking?
- How does blockchain work?
- Is the IRS watching crypto?
- Crypto taxes
- What are stable coins?
- What are NFTs?
- How NFTs can be used
- NFTS: financial freedom for artists
- Crypto democratizes the art biz
- Crypto & Web 3.0
- How brands can use crypto
- Brands have NFT FOMO
- El Salvador using crypto as currency
- Bitcoin is volatile
- What’s a hodler?
- Understanding Tokenomics
- War over decentralized finance is coming
- Impact of decentralizing finance
- Role of the metaverse
- Metaverse is a shiny new object

Direct download: Beyond-Social-Media-Show-Shelly-Palmer-Interview-Episode-362.mp3
Category:Marketing -- posted at: 7:54pm CDT

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