Beyond Social Media: The Marketing, Advertising & Public Relations Podcast

During episode 361, co-hosts BL Ochman & David Erickson discuss paid tickets for Twitter Spaces, as well as:

  • Lyft and Oscar Meyer co-brand a Weinermobile lift
  • The White House's pro-vax influencer campaign
  • Google My Business' prominence signal
  • Robot lawyers
  • Walmart's advertising network
  • Moms against misinformation
  • Alan Page isn't notable enough for Twitter
  • Facebook post plagiarism
  • The Milk Crate Challenge
  • Microsoft 11 support
  • Influencer compensation survey

Plus great new apps and important stats and a lot of stuff in between.

Direct download: Beyond-Social-Media-Show-Twitter-Spaces-Tickets-Episode-361.mp3
Category:Marketing -- posted at: 8:41pm CDT

During episode 360, host B.L. Ochman interviews Curtis Boyd, CEO of Objection.co. He explains how to fight fake online reviews. He also shares the amazing story that led him from nursing school to MIT and his online career.

Among the topics we cover in this interview:
- A challenge changes Curtis' life
- The doctor who paid off Curtis' $32K student loan and inspired his business
- Inspired by Elon Musk to go to MIT
- How many fake reviews are online?
- What kind of reviews can be removed?
- What kind of reviews can't be removed?
- How to prevent bad reviews?
- How to respond to bad reviews
- How neural networks relate bad reviews
- Alexa: is this review fake?
- Who should we trust? There's an app for that!
- and lots more!

Curtis Boyd started the reputation management firm, Ocjection.co at the end of Nursing School.

Right before he graduated, a local physician told him he'd pay off his $32K student loans if Curtis could figure out how to remove a fake bad review that was costing him patients.

When Curtis succeeded, the doctor immediately wrote him a check and introduced him to an entire physician network.

Boom!

He found himself with hundreds of clients and decided to get a master's degree in coding at MIT.

Over 1000+ customers later, Objection Co has identified and removed thousands of illegitimate online reviews.

Direct download: Beyond-Social-Media-Show-Curtis-Boyd-Interview-Episode-360.mp3
Category:Marketing -- posted at: 1:05pm CDT

During episode 359, co-hosts BL Ochman & David Erickson discuss doctors spreading vaccine misinformation on Doximity, as well as:

  • A TikTok campaign in real life
  • Yelp's COVID labels
  • Instagram's new blocking feature
  • A brain/computer interface that inputs full sentences from your thoughts
  • Twitter's redesign
  • Twitter Spaces' new multihosting feature
  • Snopes forced to retract plagiarized articles
  • Vikings quarterback Kirk Cousins anti-vax PR fiasco
  • Twitter's cropping bias
  • A survey of content entrepreneurs

Plus great new apps and important stats and a lot of stuff in between.

Direct download: Beyond-Social-Media-Show-Anti-Vax-Doctors-NFL-Players-Episode-359.mp3
Category:Marketing -- posted at: 7:56pm CDT

During episode 358, co-hosts BL Ochman & David Erickson discuss the Wall Street Journal's superb investigative journalism revealing how TikTok's recommendation algorithm works, as well as:

  • TikTok's push to get users to remake classic commercials
  • Non-fungible tokens for Coca-Cola and Twitter
  • The rise of low-fidelity video ads
  • Google's adoption of email authentication protocols
  • More Google My Business call data
  • Amazon measures in-store customer experience
  • Social media's anti-semitism problem
  • Kraft ice cream
  • Middle-aged dancing guys
  • Influencer spending

Plus great new apps and important stats and a lot of stuff in between.

Direct download: Beyond-Social-Media-Show-TikTok-Algorithm-Episode-358.mp3
Category:Marketing -- posted at: 8:29pm CDT

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