Beyond Social Media: The Marketing, Advertising & Public Relations Podcast

During episode 332, co-hosts BL Ochman & David Erickson discuss how Apple's iPhone lidar technology is shaping the future of augmented reality, as well as:

  • The wide release of Amazon's Echo Frames
  • Twitter's disappearing Fleets and potential audio chat
  • Midwest governors mask up for a pandemic PSA
  • AI software that stymies facial recognition technology
  • Apple Podcasts gets an embeddable player
  • LinkedIn's top influencers for 2020
  • Frito-Lay sets up a holiday-themed merch shop
  • Pepsi makes an apple pie cola
  • Arby's sells deep fried turkey pillows
  • Fake People are everywhere online
  • Holiday eCommerce sales projections

Plus great new apps and important stats and a lot of stuff in between.

Direct download: Beyond-Social-Media-Show-Augmented-Reality-2.0-Episode-332.mp3
Category:Social Media -- posted at: 2:35pm CDT

During episode 331, co-hosts BL Ochman & David Erickson discuss Google's infrared Internet project, as well as:

  • Sequential video storytelling
  • The Biden Harris transition website
  • Spotify buys Megaphone audio hosting provider
  • Four Seasons Total Landscaping's VR furries
  • YouTube Rewind cancelled this year
  • MmHmm video conferencing addon comes out of beta
  • Customizable Oreo cookies
  • Ticketmaster's fan safety app
  • Our post-literate society
  • Law firms undermining democracy
  • Support for pot legalization

Plus great new apps and important stats and a lot of stuff in between.

Direct download: Beyond-Social-Media-Show-Lightspeed-Internet-Episode-331.mp3
Category:Social Media -- posted at: 3:44pm CDT

During episode 330, co-hosts BL Ochman & David Erickson discuss the 2020 presidential election, as well as:

  • Van Jones' on-air tears of joy over the presidential election result
  • The ROI of I Voted stickers
  • Cheese Boy wins the internet with a successful fondue fountain
  • A PR agency's superb election survival kit branding
  • Shopify and TikTok partner on shoppable ads
  • Calm's clever election night sponsorship
  • Typosquatting
  • A photo credit backlink scam
  • The Gap can't bridge the divide

Plus great new apps and important stats and a lot of stuff in between.

Direct download: Beyond-Social-Media-Show-We-Voted-Episode-330.mp3
Category:Social Media -- posted at: 8:10pm CDT

During episode 329, co-hosts BL Ochman & David Erickson discuss the ten most horrifying marketing stories they covered in 2020.

  • Uninsured SXSW
  • Randomly Recording Smart Speakers
  • Creepy COVID Masks
  • Vanishing Keyword Data
  • Facebook's Couples App
  • Facebook's Stalking Data
  • Ayn Rand's Hand Out
  • Apple Hijacks Search Traffic
  • Pubic Hair Branding
  • We Are Not Okay

Plus one smile and some Halloween stats.

Direct download: Beyond-Social-Media-Show-Halloween-2020-Episode-329.mp3
Category:Social Media -- posted at: 12:20pm CDT

During episode 328, co-hosts BL Ochman & David Erickson discuss Mucinex's influencer fashion show, as well as:

  • Planet Word, the world's first voice-activated museum
  • Lego's drive to promote creative problem solving through play
  • AMC renting it's cinemas for private movie showings
  • Google's humming song-discovery app
  • Racist-seeking Reddit bots
  • Google's revamped analytics suite
  • Snopes faked for propaganda
  • Trump's lax Twitter security
  • Facebook misinformation continues
  • The NFL's faux patriotism
  • Instagram Stories reach

Plus great new apps and important stats and a lot of stuff in between.

Direct download: Beyond-Social-Media-Show-Mucinex-Fashion-Show-Episode-328.mp3
Category:Social Media -- posted at: 7:40am CDT

During episode 327, co-hosts BL Ochman & David Erickson discuss the viewership of the dueling Donald Trump/Joe Biden Town Hall forums, as well as:

  • An array of new Zoom apps
  • Google Analytics version 4
  • Coinbase's no-politics policy
  • Alexa notifications
  • Apple pays hackers to hack
  • Snapchat's LiDAR lenses
  • Vintage downloadable cookbooks
  • A social media wellness check
  • Funeral flyers
  • Cord cutters

Plus great new apps and important stats and a lot of stuff in between.

Direct download: Beyond-Social-Media-Show-Town-Hall-Ratings-Episode-327.mp3
Category:Social Media -- posted at: 9:52am CDT

During episode 326, co-hosts BL Ochman & David Erickson discuss the mass delusion conspiracy theory known as QAnon, what social channels are doing to interrupt its spread, and the human consequences of this dangerous movement, as well as:

  • How restaurants are innovating with 'ghost kitchens'
  • A hilarious series of videos explaining the pandemic to our past selves
  • The Library Of Congress' AI-powered newspaper archive search
  • Twitter's measures against the spread of disinformation
  • Telepath, the new social media hotness
  • Wikipedia's makeover
  • Brand activism

Plus great new apps and important stats and a lot of stuff in between.

Direct download: Beyond-Social-Media-Show-QAnon-Episode-326.mp3
Category:Social Media -- posted at: 1:08pm CDT

During episode 325, co-hosts BL Ochman & David Erickson discuss Estée Lauder's cosmic product shoot and NASA's space toilet, as well as:

  • Google's plan to pay publishers
  • Cloudflare's service to speed up WordPress sites
  • Google Assistant will sit on hold for you
  • The paparazzi turn to social media stars (who knew?)
  • Ring's home surveillance drone
  • Russian hackers breach federal agencies
  • The Los Angeles Police Department's citizen surveillance system
  • Twitter's racist crop

Plus great new apps and important stats and a lot of stuff in between.

Direct download: Beyond-Social-Media-Show-Estee-Lauder-NASA-Episode-325.mp3
Category:Social Media -- posted at: 9:41am CDT

During episode 324, co-hosts BL Ochman & David Erickson discuss 'The Real Facebook Oversight Board' comprised of industry experts that will try to hold the social network accountable, as well as:

  • SEMrush acquires a earned media public relations tool
  • Entertaining B2B advertising
  • MailChimp evolves into a full-fledged marketing platform
  • Casey Newton joining the Substack journalism revolution
  • LinkedIn Stories arrive
  • TikTok bans fasting app advertising
  • Google Maps shows COVID 19 hot spots
  • Hillary Clinton launches a podcast
  • Proud Boys lose their shirts
  • Cancel culture is the new crisis PR
  • Google taketh Meet
  • Racial justice and brand trust

Plus great new apps and important stats and a lot of stuff in between.

Direct download: Beyond-Social-Media-Show-Facebook-Oversight-Episode-324.mp3
Category:Social Media -- posted at: 11:18am CDT

During episode 323, co-hosts BL Ochman & David Erickson discuss McDonald's new stop-motion 30-second spot featuring the Travis Scott Meal, as well as:

  • The wonders of a liveable wage
  • Logofonts
  • Snapchat's voting tools
  • YouTube Shorts
  • Kara Swisher's Sway podcast
  • Patagonia's pottymouth
  • Facebook's failure to act
  • YouTube blocks iOS picture-in-picture mode

Plus great new apps and important stats and a lot of stuff in between.


During episode 322, co-hosts BL Ochman & David Erickson discuss a Facebook Group battle over a dinosaur at McDonald's, as well as:

  • Alexa for Residential
  • Ron Charles acting out book reviews
  • PDFs are not fit for human consumption
  • The Wired 25 virtual conference
  • New LinkedIn Page features
  • Salem Ilese is Mad At Disney
  • The JabberMask
  • Google to limit paid keyword data
  • The drone delivery race between Walmart & Amazon heats up
  • Your smartphone knows when you're drunk

Plus great new apps and important stats and a lot of stuff in between.

Direct download: Beyond-Social-Media-Show-Mythic-Dinosaurs-Episode-322.mp3
Category:Social Media -- posted at: 5:09pm CDT

During episode 321, co-hosts BL Ochman & David Erickson discuss Walmart joining Microsoft's bid to acquire TikTok, as well as:

  • American Family Insurance's Gen X-targeted commercial
  • The Humanity Lab's anti-racism efforts
  • KFC is finger lickin' good no more
  • Instagram infographics
  • Spotify virtual events
  • COVID 19 gag rules
  • A fond farewell to Izzy's Ice Cream
  • PPE vending machines

Plus great new apps and important stats and a lot of stuff in between.

Direct download: Beyond-Social-Media-Show-Walmart-Microsoft-TikTok-Episode-321.mp3
Category:Social Media -- posted at: 2:03pm CDT

During episode 320, co-hosts BL Ochman & David Erickson discuss Epic Games' Fortnite vs Apple Battle Royale, as well as:

  • Taco Bell's Mobile Go restaurants
  • Brayden Harrington’s bravest little speech
  • Instagram's Suggested Posts
  • Sarah Cooper’s really great week
  • Spotify books
  • The resignation of Facebook's CMO
  • Susan B. Anthony slaps back at a Trump pardon
  • Trump wants to block Twitter critics again
  • Facebook's Holocaust deniers
  • Banned Subreddits relocate

Plus great new apps and important stats and a lot of stuff in between.

Direct download: Beyond-Social-Media-Show-Fortnite-vs-Apple-Episode-320.mp3
Category:Social Media -- posted at: 3:46pm CDT

During episode 319, co-hosts BL Ochman & David Erickson discuss TikTok's clandestine surveillance of its users, as well as:

  • Precisely targeted direct mail
  • Warm and cuddly artificially intelligent pet robots
  • Twitter’s new Reply Guy feature
  • The power of video recommendations
  • LinkedIn Sells SlideShare to Scribd
  • Planter’s Baby Nut grows up
  • Apple redirects search users to its Apple News+ app

Plus great new apps and important stats and a lot of stuff in between.

Direct download: Beyond-Social-Media-Show-TikTok-Surveillance-Episode-319.mp3
Category:Social Media -- posted at: 10:15am CDT

During episode 318, co-hosts BL Ochman & David Erickson discuss 🍿 Walmart's plan to turn their parking lots into a drive-in movie theater, as well as:

  • Giving credit to creators
  • Why Microsoft wants TikTok
  • The pros and cons of WordPress' auto-updates
  • Roger Federer's rooftop tennis appearance
  • Google's messy take on the customer journey
  • Advertising agencies disclosing diversity data
  • Google News providing 'for context' links
  • Zoombombers hack the Twitter hacking trial
  • Brands mistranslation misadventure
  • Trump's 'clean' Internet
  • B2B salesperson traits

Plus great new apps and important stats and a lot of stuff in between.

Direct download: Beyond-Social-Media-Show-Walmart-Drive-In-Theaters-Episode-318.mp3
Category:Social Media -- posted at: 12:12pm CDT

During episode 317, co-hosts BL Ochman & David Erickson discuss the potential acquisition of TikTok by Microsoft, as well as:

  • Deadspinners split to Defector Media
  • Nike's amazing You Can't Stop Us ad
  • Denying Holocaust deniers
  • Country Time's little bailout fund
  • Virtual influencers' time may have come
  • The whole Stella Immanuel strangeness
  • The Walmart Nazis
  • the Consumer Electronics Show goes virtual until 2022
  • The Harper's Letter decrying cancel culture

Plus great new apps and important stats and a lot of stuff in between.

Direct download: Beyond-Social-Media-Show-TikTok-Deal-Episode-317.mp3
Category:Social Media -- posted at: 1:51pm CDT

During episode 316, co-hosts BL Ochman & David Erickson discuss John Oliver's celebrity conspiracy debunkers, as well as:

  • Netflix enlists Reddit digital detectives
  • Minnesota Search Engine Marketing Association's virtual happy hours
  • The return of Apple's Underdogs
  • Reporter's email newsletters
  • Amazon delays Prime Day
  • Hootsuite adds Google My Business
  • Brickrolling
  • Yelp's economic indicators
  • Facebook's parallel universe

Plus great new apps and important stats and a lot of stuff in between.


During episode 315, co-hosts BL Ochman & David Erickson discuss the massive Twitter hack and Bitcoin scam directed at high-profile accounts, as well as:

  • The Minnesota Twins broadcast a scrimmage with a crowdtrack
  • Free Grow With Google courses
  • Long-term care seniors pose for iconic classic rock album cover recreations
  • Michelle Obama's new podcast on Spotify
  • Hulu rolls out self-serve advertising
  • An ad agency goes fully remote
  • Target joins the growing list of retailers mandating masks for customers
  • Chris Cuomo calls out Trump over Goyagate
  • Instagram to clone TikTok
  • Hong Kong’s protest movement keeps getting stymied by Apple

Plus great new apps and important stats and a lot of stuff in between.

Direct download: Beyond-Social-Media-Show-Massive-Twitter-Hack-Episode-315.mp3
Category:Social Media -- posted at: 1:51pm CDT

During episode 314, co-hosts BL Ochman & David Erickson discuss Mmhmm, a new video conferencing app that is still in beta but looks amazing, as well as:

  • The tech pushback against Chinese data requests
  • New evidence for Subscription Twitter
  • Pinnable Instagram comments
  • Google acquires an augmented reality glasses company
  • Google Assistant Continuous Mode
  • The FaceApp #WhatItWouldBeLike campaign
  • YouTube's new affinity metrics
  • A Google Project Loon update
  • Jimmy Johns employees post racist video
  • Mark Zuckerberg fails to impress civil rights leaders
  • The Ayn Rand Institute grabs PPP money
  • Anti-mask masks for sale on Etsy
  • Another PR pitch from hell

Plus great new apps and important stats and a lot of stuff in between.


During episode 313, co-hosts BL Ochman & David Erickson discuss the most significant announcements to come out of Apple's 2020 Developer Conference, as well as:

  • Keen, Google's new social collaboration tool
  • Google Images fact checks
  • Patagonia joins the growing Facebook advertising boycott
  • Devin Nunes' Cow wins in court
  • YouTube introduces shoppable commercials
  • Pandora introduces analytics for podcasters
  • Facebook continues to harbor hate
  • Some Covid-19 masks that are creepy AF

Plus great new apps and important stats and a lot of stuff in between.

Direct download: Beyond-Social-Media-Show-Apple-WWDC-Update-Episode-313.mp3
Category:Social Media -- posted at: 1:11pm CDT

During episode 312, co-hosts BL Ochman & David Erickson discuss Twitter's new voice tweet feature, as well as:

  • Target recognizing Juneteenth
  • Spotify lands DC comics for scripted drama podcasts
  • Netflix' Reid Hastings donates $120 million to black colleges
  • Fox News doesn't get the joke
  • Facebook's Ad Library spying tool
  • Trump's Nazi ads removed
  • Flipboard's Fox News problem
  • #RIPTacoBell trends
  • A PR person from hell

Plus great new apps and important stats and a lot of stuff in between.

Direct download: Beyond-Social-Media-Show-Twitter-Gets-Vocal-Episode-312.mp3
Category:Social Media -- posted at: 12:37pm CDT

During episode 311, co-hosts BL Ochman & David Erickson discuss Twitter's plans to prompt you to give a second thought to that link you're about to share, as well as:

  • Twitter spruces up its lists
  • Google's financial commitment to help news organizations devastated by the pandemic
  • Campaign Monitor's email engagement survey
  • Adopting dogs via Zoom
  • Insane LEGO contraptions
  • KSTP TV's new long-form newscasts
  • Proctor & Gamble's active anti-racism PSA
  • Jason Calacanis' call to fund a Facebook alternative
  • Google scrolling your website
  • Twitter's Fail on Trump tweets
  • Google's cheapskate ad credits

Plus great new apps and important stats and a lot of stuff in between.

Direct download: Beyond-Social-Media-Show-Careful-With-That-Tweet-Episode-311.mp3
Category:Social Media -- posted at: 11:20pm CDT

During episode 310, co-hosts BL Ochman & David Erickson discuss their experiences of the Black Lives Matter and police brutality protests from the perspective of each of their states, New York and Minnesota, as well as the needed changes in our society.


During episode 309, co-hosts BL Ochman & David Erickson discuss a leak of details for Apple's reported upcoming augmented reality glasses, as well as:

  • DEVO's face shield PPE
  • A literal happy hour courtesy of the Finns
  • The bookcases of the cloistered and famous
  • A Twitter parasite
  • Playboy's sexy safe six PSA
  • Feedly's Leo AI
  • Instagram guides
  • Facebook's new eCommerce bid
  • Exclusive Twitter threads
  • The future of conferences
  • How the debunked viral Plandemic conspiracy spread

Plus great new apps and important stats and a lot of stuff in between.

Direct download: Beyond-Social-Media-Show-Apple-Glass-Leaks-Episode-309.mp3
Category:Social Media -- posted at: 3:08pm CDT

During episode 308, co-hosts BL Ochman & David Erickson discuss reauthorization of the Patriot Act, which gives law enforcement access to online browsing data without need for a warrant, as well as:

  • IKEA's furniture fort plans
  • Twitter's new policy of labeling COVID-19 tweets
  • Bud Light bringing back the Real Genius campaign
  • Augmented reality contact lenses
  • The future of restaurants
  • Brightcove's new streaming service, Play TV
  • Free virtual reality collaboration
  • The negative effects of bad news
  • The Ants of Facebook
  • The day Google Play Music died
  • The State of Social Media Marketing report

Plus great new apps and important stats and a lot of stuff in between.


During episode 307, co-hosts BL Ochman & David Erickson discuss new and potential future features coming to Twitter, as well as:

  • Twitter's new moderation tool
  • Potential new Twitter business profiles
  • Google's podcast analytics
  • Google's Web Vitals metrics
  • Facebook's oversight board
  • Ryan Reynold's Mint Mobile commercial
  • Wendy's online scavenger hunt
  • Progressive Insurance works from home
  • Amazon's new show, Upload
  • Augmented reality that copy and pastes from real life
  • Google Lens' new copy to desktop feature
  • Jimmy Kimmel's screw up
  • 28,000 GoDaddy hosting accounts compromised
  • Axl Rose owns Steve Mnuchin
  • YouTube Engagement Benchmarks

Plus great new apps and important stats and a lot of stuff in between.

Direct download: Beyond-Social-Media-Show-New-Twitter-Tools-Episode-307.mp3
Category:Social Media -- posted at: 11:11am CDT

During episode 306, co-hosts BL Ochman & David Erickson discuss the effect COVID-19 has had on the Influencer economy, as well as:

  • The leaders weighing in on #PressFreedomDay
  • How the NFL conducted its first-ever virtual draft
  • New York City's Stay The F*ck Home festival
  • Budweiser's coronavirus-inspired sequel to the notorious Whassup Super Bowl commercial
  • The Verification Handbook is now free for all
  • Apple TV+'s new docuseries Home
  • Billboards saluting doctors
  • Successful email signature signoffs
  • Meet Google Meet, now available to everyone
  • What honest Zoom meetings would look like
  • Unemployed special effects
  • Frankestein Live
  • The coming voice tech explosion
  • The definition of small- and medium-sized businesses
  • The coming burn-in catastrophe
  • Daytime streaming statistics

Plus great new apps and important stats and a lot of stuff in between.

Direct download: Beyond-Social-Media-Show-The-Great-Unfluencing-Episode-306.mp3
Category:Social Media -- posted at: 6:04pm CDT

During episode 305, co-hosts BL Ochman & David Erickson discuss coronavirus visuals, as well as:

  • Twitter's new COVID-19 misinformation protection measures
  • Free Google Shopping Listings
  • Google's new identity verification requirements for advertisers
  • A clever tactic for retaining unsubscribing customers
  • An app that will broadcast family videos for tech-averse elders
  • COVID Nursery Rhymes
  • Alternatives to "unprecedented"
  • Free resources for marketers
  • Vintage pandemic posters
  • TV show posters reimagined for COVID-19
  • A Coronavirus Rhapsody
  • MinneAnalytics Monday
  • Two-faced Facebook
  • Mobile voting efforts
  • Dangerous Amazon working conditions
  • The public companies taking small business loans

Plus great new apps and important stats and a lot of stuff in between.

Direct download: Beyond-Social-Media-Show-Coronavirus-Visuals-Episode-305.mp3
Category:Social Media -- posted at: 7:22pm CDT

During episode 304, co-hosts BL Ochman & David Erickson discuss how some top New York restaurants are selling pandemic care packages and birthday party dinners, as well as:

  • The Twitter food drive
  • Steak Umm's brilliant tweetstorm
  • A wedding photographer's LEGO shoot
  • A no-contact haircut solution
  • Virtual reality fitness
  • Art for gerbils
  • Music analytics for voice data
  • The Whirlpool Kids’ Chore Club
  • The Transcribers of Reddit
  • Some great resources to keep you sane
  • Inbox Google Meet
  • Discord's noise-cancelling AI
  • An email template malfunction

Plus great new apps and important stats and a lot of stuff in between.

Direct download: Beyond-Social-Media-Show-Pandemic-Care-Packages-Episode-304.mp3
Category:Social Media -- posted at: 7:39pm CDT

During episode 303, co-hosts BL Ochman & David Erickson discuss how advertisers are adapting the COVID-19 pandemic, as well as:

  • An incredible video produced from one of Mark Schaefer’s podcast episodes
  • Rethinking marketing communications in light of Abraham Maslow's Hierarchy of Needs
  • The song God Save The City, a message of gratitude to those at the front lines of the fight against the coronavirus
  • Carvana's latest commercial
  • Bill Murray returns for Jeep because every day feels the same now
  • Julia Louis-Dreyfus' #StayHomeSaveLives PSA
  • The British government pushing social distancing via in-game ads
  • Apple's retooling to make medical face shields
  • Samuel L. Jackson reads Stay The F*** Home
  • Dancing With COVID-19
  • Saturday Night Live returns...remotely
  • Shake Shack's DIY burger
  • Google Maps highlights help
  • Found object art
  • Seven Days of Hope
  • The loss of John Prine
  • Postponed emojis
  • Facebook keeps wanting you to use its 'Tinder'
  • Pausing campaigns

Plus great new apps and important stats and a lot of stuff in between.


During episode 302, co-hosts BL Ochman & David Erickson discuss COVID-19 commerce changes, including:

  • Facebook's COVID-19 Community launch with a film
  • Google's free ads for SMBs
  • Freelancers Union's Freelance Relief Fund
  • Medtronic's DIY ventilator specs
  • Mark Cuban's 3M snark
  • USAA's compassionate ad
  • Coronavirus dating by drone
  • Twitter's calendar of Tweets for businesses
  • Planting Victory Gardens
  • Companies that laid off employees via Zoom
  • Adobe's online summit points the way to post pandemic future
  • CuriosityStream lowers price to $1 a month
  • MailChimp presents films from cancelled SXSW
  • 'Selling a President 2020' posts episode 2
  • Joe Biden's 'Here's the Deal' podcast debuts
  • WFH is bad news for some podcasts

Plus great new apps and important stats and a lot of stuff in between.

Direct download: Beyond-Social-Media-Show-Covid-19-Commerce-Episode-302.mp3
Category:Social Media -- posted at: 2:22pm CDT

During episode 301, co-hosts BL Ochman & David Erickson discuss the brand heros of the coronavirus crisis, including:

  • Brands that are doing good in the midst of the coronavirus pandemic
  • The Rotterdam Philharmonic Zoom Concert from musicians' homes
  • Product Hunt's Makers Festival work from home edition
  • A SuperCalaFragilisticExpialaDocious song about coronavirus
  • Mucinex fights fake news with "Spread Facts, Not Fear" campaign
  • Yelp allows donations to small businesses
  • COVIDnearyou tracks the spread of the pandemic
  • Work from home resources
  • A lame Coronavirus PSA by the Ad Council
  • Bad sound and video in local and even national news coverage as reporters and guests work from home
  • SXSW refusal to give refunds
  • Trump's Cease & Desist on Democratic ad backfires
  • Why Bill Gates want to lock the whole country down
  • Cool tools to get you through the quarantine
  • Astounding ad spending declines

Plus great new apps and important stats and a lot of stuff in between.

Direct download: Beyond-Social-Media-Show-Coronavirus-Brand-Heros-Episode-301.mp3
Category:Social Media -- posted at: 12:58pm CDT

During episode 300, co-hosts BL Ochman & David Erickson discuss the coronavirus crisis, including:

  • The contrast in leadership between governors Andrew Cuomo and Tim Walz and Trump
  • Siri's response to Do I Have The Coronavirus?
  • Smart thermometers that may be able to identify local outbreaks
  • Covid 19 pandemic maps
  • Twitter helping brands communicate during the crisis
  • A New York-based Chinese immigrant stepping up to manufacture personal protective equipment for health care workers
  • The responsibility of the media in broadcasting the White House coronavirus "briefings" live
  • Moe Williams' daily doodles
  • Willie's American Guitars offer two-minute guitar lessons on Facebook
  • Amazon limits non-essential shipments
  • The ENKI Brewing Company taproom goes curbside
  • Coronavirus resources and free entertainment
  • Pandemic gallows humor
  • Google's California-only Covid 19 triage website
  • The two faces of Fox News
  • The Army's social media manager gets canned
  • Idiots that will cost lives
  • TV commercials that have not aged well in the coronavirus era
  • Live webcams broadcasting deserted public spaces
  • The Department Of Justice wanting to suspend costitutional rights

Plus great new apps and important stats and a lot of stuff in between.

Direct download: Beyond-Social-Media-Show-Coronavirus-Crisis-Episode-300.mp3
Category:Social Media -- posted at: 11:57am CDT

During episode 299, co-hosts BL Ochman & David Erickson discuss:

  • LinkedIn and Twitter are jumping on the Story bandwagon
  • The City of Austin cancels SxSW over Coronavirus fears
  • The Office's Kevin's famous chili returns
  • A viral voicemail plays in movie theaters
  • The Simpsons are recreated in CSS code
  • AR glasses let firefighters see through smoke
  • Redditors fight disinformation
  • Heineken has a drink and drive public fridge
  • WHO TikToks Coronavirus

Plus great new apps and important stats and a lot of stuff in between.

Direct download: Beyond-Social-Media-Show-Twitter-LinkedIn-Stories-Episode-299.mp3
Category:Social Media -- posted at: 9:41pm CDT

During episode 298, co-hosts BL Ochman & David Erickson discuss:

  • Absurd Corona beer virus searches and fears
  • A CNN weatherman's face filter forecast
  • Giphy & Jif peanut butter's Gif or jif debate ad
  • Media literacy classes in school
  • Walmart's reply to David's healthcare clinic Tweet shows smart earned media strategy
  • Stars & Stripes deleted by vindictive Trump
  • LinkedIn adds pinned updates
  • Podcast and Netflix rankings released
  • Anti-Putin blogger assassinated
  • Leap Year baby finally turns 21
  • Greta Thunberg responds like a heroine
  • Bloomberg will send Trump a pink slip for you

Plus great new apps and important stats and a lot of stuff in between.

Direct download: Beyond-Social-Media-Show-Corona-Beer-Virus-Crisis-Episode-298.mp3
Category:Social Media -- posted at: 6:25pm CDT

During episode 297, co-hosts BL Ochman & David Erickson discuss:

  • Burger King's disgusting moldy Whopper campaign
  • Podcast studios coming to Staples
  • An FTC crackdown on influencers
  • Lifetouch's clever "About Us" branding
  • Alexa smart speaker spying
  • eSports home teams
  • Redbox Live streaming service
  • An ode to Wikipedia
  • Coronavirus riots in Ukraine

Plus great new apps and important stats and a lot of stuff in between.

Direct download: Beyond-Social-Media-Show-Burger-King-Moldy-Whopper-Episode-297.mp3
Category:Social Media -- posted at: 9:37pm CDT

During episode 296, co-hosts BL Ochman & David Erickson discuss:

  • Amazon's program to create actual brand voices to play on its Echo smart speaker
  • Google's Project Witness that uses virtual reality to generate empathy for jailed children
  • ASCII art of refugee programmers
  • Tech titans' efforts to combat coronavirus misinformation
  • Augmented reality Google Maps
  • Facebook's bug bounty program
  • Chrome's website security deadline
  • Reviews in Google Search Console
  • A glaring user experience fail in Adobe Acrobat
  • Target's Minnesota Badgers miscue

Plus great new apps and important stats and a lot of stuff in between.

Direct download: Beyond-Social-Media-Show-Alexa-Brand-Voices-Episode-296.mp3
Category:Social Media -- posted at: 9:20pm CDT

During episode 295, co-hosts BL Ochman & David Erickson discuss:

  • The San Antonio Zoo's "Cry Me A Cockroach" vindictive Valentines promotion
  • Social media-savvy Astronaut Christina returns to Earth
  • Seventh Generation's brilliant State of the Union commercial
  • Spotify's podcast expansion
  • Flirting with Tinder bots
  • Netflix' Oscars push
  • Twitter squashes student's parody, then apologizes
  • Planters Baby Nut banned
  • Best and worst Super Bowl LIV ads
  • The Iowa Caucus debacle
  • Hacking Google Maps
  • The world's worst job ad and world's funniest resume
  • Clearview AI slapped with cease-and-decists
  • Celebrity Cruises' acid trip commercial
  • 2020 election disinformation wars
  • Edelman's Global Trust Barometer

Plus great new apps and important stats and a lot of stuff in between.

Direct download: Beyond-Social-Media-Show-Vindictive-Valentines-Episode-295.mp3
Category:Social Media -- posted at: 8:17pm CDT

During episode 294, co-hosts BL Ochman & David Erickson discuss:

  • Kraft crowdsourcing its Super Bowl commercial
  • Pantone's Super Bowl color commentary
  • Micheal Bloomberg's Dog People Get Me ad
  • The 2020 new emoji lineup
  • Free art downloads
  • David Berkowitz' marketing English
  • Scroll funding journalism via subscriptions
  • Facebook stalking
  • Illegal social media in China
  • Clearview AI's racist ties
  • Hyper-sensitive Super Bowl ads

Plus great new apps and important stats and a lot of stuff in between.

Direct download: Beyond-Social-Media-Show-Super-Bowl-LIV-Marketing-Episode-294.mp3
Category:general -- posted at: 10:09pm CDT

During episode 293, co-hosts BL Ochman & David Erickson discuss:

  • Why Planters murdered Mr. Peanut
  • Angelina Jolie producing a BBC show to teach children how to spot fake news
  • A brewery that put shelter dogs on beer cans to spur adoptions
  • Verizon's new OneSearch privacy-focused search engine
  • Product Hunt's Golden Kitty Awards
  • Google podcast time stamping
  • Apple TV+ Podcasts
  • Morning Brew's podcast lessons
  • Fraudulent .gov domains
  • YouTube moderators' PTSD
  • Apple's encryption back door

Plus great new apps and important stats and a lot of stuff in between.

Direct download: Beyond-Social-Media-Show-Mr-Peanut-Dies-Episode-293.mp3
Category:Social Media -- posted at: 12:15pm CDT

During episode 292, co-hosts BL Ochman & David Erickson discuss:

  • Spotify podcast and playlists for dogs
  • Bing's new business and persona pages
  • New LinkedIn Pages features
  • Google allowing branding in search
  • TuneIn's new sonic logo
  • Clever UX
  • The return of Gary Larson's The Far Side
  • Fleeceware in Google Play
  • eTicketing brings the end of paper tickets
  • Kohler's creepy bathroom guy

Plus great new apps and important stats and a lot of stuff in between.

Direct download: Beyond-Social-Media-Show-Spotify-Playlist-For-Dogs-Episode-292.mp3
Category:Social Media -- posted at: 11:56am CDT

During episode 291, co-hosts BL Ochman & David Erickson discuss:

  • BBC's brilliant out of home Dracula reveal
  • Twitter's changing conversations
  • NPR/Edison Research Smart Audio Report
  • Spotify in top spot for podcast discovery
  • Lego trolls Tesla
  • Misinformation on Australian wildfires spreads on social media
  • Disinformation PR firms peddle false narratives
  • What not to name your audiobook
  • Facebook's plans for world domination
  • Truly stupid commercials
  • McDonald's CEO's Instagram #FAIL

Plus great new apps and important stats and a lot of stuff in between.

Direct download: Beyond-Social-Media-Show-BBC-Dracula-Billboard-Episode-291.mp3
Category:Social Media -- posted at: 12:35pm CDT

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