During episode 378, co-hosts BL Ochman & David Erickson discuss Domino's Stranger Things pizza app, as well as:

• The brave new frontier of virtual product placements
• Coinbase gets all up in in haters' faces
• LEGO's crowdsourced Starry Night set
• A Taco Bell oil painting
• The problem of livestreamed mass murder
• The disasterously misnamed stablecoins
• GrubHub's costly lunch
• ShipGo's ridiculing commercial
• The most GenX tweet in the history of Twitter
• Podcast consumption stats

Plus shiny new stuff and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/378
• Connect with the show on social media
• Subscribe to the weekly eNewsletter

During episode 377, co-hosts BL Ochman & David Erickson discuss Elon Musk's acquisition of Twitter and the composition of his tweets, as well as:

• How the tech titans are teaming up to forge a password-free future
• How video game engines are transforming Hollywood
• Twitter's testing of Circles
• LeBron James talks to his younger self
• Budweiser's politically-charged "freedom" cans
• Cannabis marketers stealing famous food brand packaging
• Video ads crashing news apps
• Instagram marketing statistics

Plus shiny new stuff and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/377
• Connect with the show on social media
• Subscribe to the weekly eNewsletter

During episode 376, co-hosts BL Ochman & David Erickson discuss the quick and nasty demise of CNN+, as well as:

• A PSA campaign featuring actual gunshot victims unboxing firearms
• Google Docs can write summaries and OpenAI can write much more impressive prose
• Stripe and Twitter partnering on crypto payouts
• YouTube's new keyword research tool
• Google's Earth Day Doodle
• Jimmy John's gets high
• An NFT get-rich-quick scheme
• BeReal stats

Plus shiny new stuff and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/376
• Connect with the show on social media
• Subscribe to the weekly eNewsletter

During episode 375, co-hosts BL Ochman & David Erickson discuss Pink Floyd reuniting for Ukraine, as well as:

• YouTube experiments with reactions
• AdAge educates marketers on Web3
• Podcasts on Twitter
• Twitter's edit button
• Fortune 1's NFTpocalypse
• Voice-activated graphic design
• AI salesforce
• The mother of all Facebook lawsuits
• Podcast consumption

Plus shiny new stuff and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/375
• Connect with the show on social media
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During episode 373, co-hosts BL Ochman & David Erickson discuss Dolly Parton joining the metaverse, as well as:

• Tracking the emotional responses to commercials
• Twitter's new eCommerce shops
• How to claim credit for your work so your boss doesn't steal it
• The White House's influencer marketing efforts to combat Russia's anti-Ukraine propaganda
• Russia's bankrolling of pro-Putin influencers
• Yet another PR pitch from hell
• Facebook's random banning of pages

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/373
• Connect with the show on social media
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During episode 372, co-hosts BL Ochman & David Erickson discuss how some California researchers identified Russian invasion troop movements using Google Maps, as well as:

• The new Twitter Community features
• LinkedIn's new marketers' community group
• The growing base of Metaverse users;
• Applebee's annoyed at CNN for picture-in-picture ad placement within breaking war coverage
• Gaming Wikipedia's SCOTUS candidate bio pages
• YouTube's random, mistaken takedown notices
• Fake Instagram Ukraine war accounts

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/372
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• Subscribe to the weekly eNewsletter

During episode 370, co-hosts BL Ochman & David Erickson discuss Neil Young and other musicians leaving Spotify in protest over Joe Rogan's Covid disinformation, as well as:

• The Bryant Lake Bowl's amazing marketing video
• Gibson's NFT guitars
• Michelob Ultra's Super Bowl commercial previews
• M&M's mascot makeovers
• Influencers need to get their act together
• Twitter lets the Big Lie spread
• The ridiculous defintion of an Instagram Reel view
• 2022 spending on social audio

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/370
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During episode 369, co-hosts BL Ochman & David Erickson discuss LinkedIn's new virtual events feature, as well as:

• A social justice t-shirt campaign
• The Gap's $500 NFT hoodie
• A superb real estate influencer example
• Apple AirTag's stalking abilities
• FTC Investigates Facebook Meta for anti-competitive behavior
• Google and Facebook under fire for cookie policies
• North Korea hacks crypto to fund WMDs

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/369
• Connect with the show on social media
• Subscribe to the weekly eNewsletter

During episode 368, co-hosts BL Ochman & David Erickson discuss the top ten best marketing stories they covered in 2021 as well as the top ten worst marketing stories. Those stories included:

• Alien Oreos
• A handgun unboxing PSA
• 2020 hooks up with Satan in Match.com Commercials
• Bored Ape Yacht Club NFTs Launch
• Weinermobile Lyft Rides
• New York Times' interactive historical reporting of the Tulsa Race Massacre
• Snapchat Millionaires
• Sleep Number's advertorial TV commercials
• Nerf Hires Fan As Chief TikTok Officer
• An Italian Mafia Fugitive Cooked By YouTube
• Facebook's January 6 Fail
• A working gun disguised as a Lego toy
• LinkedIn Knocks TikTok
• The Milk Crate Challenge
• Facebook renames
• Twitter disses Alan Page
• Mars Bar's pesterbot
• Nike’s Satan Shoes
• Fired By Bot At Amazon
• Dancing Middle Aged Guys

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/368
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During episode 367, co-hosts BL Ochman & David Erickson discuss Prime Video's awesome anamorphic billboards for the Wheel Of Time premier, as well as:

• Twitter's new bot certification program
• The launch of The Atlantic's new newsletters
• Nicole Wallace conducts a master class on how to interview a politician with follow-up questions for Chris Christie
• Apple allows self-repair of their devices
• The World Wildlife Foundation's brilliant climate change advocacy video
• Spotify to allow video podcasts
• TikTok's mediocre safety center
• Big Oil's decades-long disinformation campaign
• A media bias chart misses the mark

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/367
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During episode 366, co-hosts BL Ochman & David Erickson discuss Iceland’s hilarious tourism video mocking Mark Zuckerberg’s launch of Meta, as well as:

• The Twitter Blue rollout
• TikTok’s Creative Exchange
• Is traditional SEO enough for voice?
• Email engagements that boost inbox visibility
• Content marketing tactics for recruiting talent
• Arby’s french fried vodka
• Apple’s secret advertising arbitrage
• Instagram poaching TikTokers
• The wild west of disinformation on podcasts
• The state of email marketing

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/366
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During episode 365, host B.L. Ochman interviews Drew Simon, founder of the Crypto Altruism community. They discuss the thousands of ways that cryptocurrency and the blockchain are being used for global social impact.

Among the topics we cover in this interview:
- Major charities including American Cancer Society, UNICEF, Save the Children and hundreds of others are using the blockchain and crypto currency for global projects.

- Mainstream media's false narrative about the blockchain and crypto

- How crypto is revolutionizing charity fundraising

• Video, Show Notes & Links:
• https://beyondsocialmediashow.com/365
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During episode 364, co-hosts BL Ochman & David Erickson discuss Google's push to court creators, as well as:

• LinkedIn closes the chapter on Stories
• Instagram allows desktop uploads
• Journalists prefer Zoom interviews
• Australia pitches Chris Helmsworth
• A sign language Metallica video
• Facebook by another name
• Apple's privacy protection posing
• Walmart's crypto ATMs

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/364
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During episode 363, co-hosts BL Ochman & David Erickson discuss Amazon's creepy home robot Astro, as well as:

• A study suggesting that jerks are jerks, online or off
• Sleep Number's content marketing campaign
• 5 new Twitter features, including business profiles
• A design firm's brilliant mock condom ads
• Amanda Gorman's Estee Lauder sponsorship gig
• Minnesota Vikings' stadium experiential marketing
• Branding NFTs
• BrightLocal's marketing of their online reviews survey
• Google embeds a guitar tuner in search
• LEGO partners with Fender for a Stratocaster kit
• Seasonal Salted Nut Rolls
• Amazon's creepy Astro robot
• Facebook's whistleblowers
• FTC to crack down on fake reviews
• Pathetic email pitches
• Clubhouse shorts creators
• Top online review factors

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/363
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During episode 362, host B.L. Ochman interviews Shelly Palmer, expert on cryptocurrency and the role it will play in marketing and commerce.

Among the topics we cover in this interview:
 - Defining basic cryptocurrency terms
- What is DeFi?
- What’s a smart contract?
- What is de-centralized banking?
- How does blockchain work?
- Is the IRS watching crypto?
- Crypto taxes
- What are stable coins?
- What are NFTs?
- How NFTs can be used
- NFTS: financial freedom for artists
- Crypto democratizes the art biz
- Crypto & Web 3.0
- How brands can use crypto
- Brands have NFT FOMO
- El Salvador using crypto as currency
- Bitcoin is volatile
- What’s a hodler?
- Understanding Tokenomics
- War over decentralized finance is coming
- Impact of decentralizing finance
- Role of the metaverse
- Metaverse is a shiny new object

• Video, Show Notes & Links:
• https://beyondsocialmediashow.com/362
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During episode 362, host David Erickson interviews Minnesota-based bassist, songwriter, prolific band member, and musical entrepreneur David LeDuc.

Among the topics we cover in this interview:
- David's musical career
- The effect the pandemic had on musicians’ lives
- David's efforts at marketing himself and his bands
- How he crowdsourced his solo album, and
- David's current musical endeavours

• Video, Show Notes & Links:
• Audiolicious.tv
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During episode 361, co-hosts BL Ochman & David Erickson discuss paid tickets for Twitter Spaces, as well as:

• Lyft and Oscar Meyer co-brand a Weinermobile lift
• The White House's pro-vax influencer campaign
• Google My Business' prominence signal
• Robot lawyers
• Walmart's advertising network
• Moms against misinformation
• Alan Page isn't notable enough for Twitter
• Facebook post plagiarism
• The Milk Crate Challenge
• Microsoft 11 support
• Influencer compensation survey

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/361
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During episode 360, host B.L. Ochman interviews Curtis Boyd, CEO of Objection.co. He explains how to fight fake online reviews. He also shares the amazing story that led him from nursing school to MIT and his online career.

Among the topics we cover in this interview:
- A challenge changes Curtis' life
- The doctor who paid off Curtis' $32K student loan and inspired his business
- Inspired by Elon Musk to go to MIT
- How many fake reviews are online?
- What kind of reviews can be removed?
- What kind of reviews can't be removed?
- How to prevent bad reviews?
- How to respond to bad reviews
- How neural networks relate bad reviews
- Alexa: is this review fake?
- Who should we trust? There's an app for that!
- and lots more!

Curtis Boyd started the reputation management firm, Ocjection.co at the end of Nursing School.

Right before he graduated, a local physician told him he'd pay off his $32K student loans if Curtis could figure out how to remove a fake bad review that was costing him patients.

When Curtis succeeded, the doctor immediately wrote him a check and introduced him to an entire physician network.

Boom!

He found himself with hundreds of clients and decided to get a master's degree in coding at MIT.

Over 1000+ customers later, Objection Co has identified and removed thousands of illegitimate online reviews.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/360
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During episode 359, co-hosts BL Ochman & David Erickson discuss doctors spreading vaccine misinformation on Doximity, as well as:

• A TikTok campaign in real life
• Yelp's COVID labels
• Instagram's new blocking feature
• A brain/computer interface that inputs full sentences from your thoughts
• Twitter's redesign
• Twitter Spaces' new multihosting feature
• Snopes forced to retract plagiarized articles
• Vikings quarterback Kirk Cousins anti-vax PR fiasco
• Twitter's cropping bias
• A survey of content entrepreneurs

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/359
• Connect with the show on social media
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During episode 358, co-hosts BL Ochman & David Erickson discuss the Wall Street Journal's superb investigative journalism revealing how TikTok's recommendation algorithm works, as well as:

• TikTok's push to get users to remake classic commercials
• Non-fungible tokens for Coca-Cola and Twitter
• The rise of low-fidelity video ads
• Google's adoption of email authentication protocols
• More Google My Business call data
• Amazon measures in-store customer experience
• Social media's anti-semitism problem
• Kraft ice cream
• Middle-aged dancing guys
• Influencer spending

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/358
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During episode 357, host David Erickson interviews branding and public relations expert Coral Graszer, Senior Public Relations & Communications Manager at Fiskars Group, about how literature and music played a role in her PR career, branding, influencer marketing, and much more.

Coral earned her B.A. from UW-Madison in 2011 with a double major in Communication Arts and English Literature.

Since graduating, she has explored many different areas within the marketing industry, including brand management, event planning, corporate communications, media relations and influencer marketing.

She has held roles as a Public Relations Executive representing companies like 3M and Valspar, a Global Producer for the Apparel and Accessories categories at Target Corporate, and is currently the Senior Public Relations & Communications Manager at Fiskars.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/357
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During episode 356, co-hosts BL Ochman & David Erickson discuss the backlash over Culper Precision’s Lego kit for a Glock handgun, as well as:

• Improv Everywhere's New York city dance party
• Google's test of seller ratings in search
• Twitter's Non-Fungible Tokens
• Amazon's Kindle Vella serialized fiction platform
• Twitter's testing of new conversational features
• Instagram's Reel advertising
• BusinessInsider's clever welcome email
• Facebook launching it's Substack clone, Bulletin
• The advent of the college athlete influencer
• This Week in Cuba Twitter Space
• DiGiorno's crowdsourced slogan
• An Amazon contractor gets fired by bot
• Emails on packaging
• Clubhouse demographics

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/356
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During episode 355, host B.L. Ochman interviews ad contrarian Bob Hoffman, author of five Amazon #1 selling books about advertising. Bob is also one of the most sought-after international speakers on advertising and marketing.

He is creator of the popular “The Ad Contrarian” blog and newsletter, named one of the world's most influential marketing and advertising blogs by Business Insider.

Bob has been CEO of two independent agencies and the U.S. operation of an international agency. In 2012 he was selected "Ad Person of the Year" by the San Francisco Advertising Club.

Bob's commentary has appeared in the BBC World Service, The Wall Street Journal, The New York Times, MSNBC, The Financial Times, The Australian, New Zealand Public Broadcastng, Fox News, Sky News, Forbes, Canadian Public Broadcasting, and many other news outlets throughout the world.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/355
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During episode 354, co-hosts BL Ochman & David Erickson discuss Spotify and Facebook's Clubhouse clones, as well as:

• A Twitter thread that made it to the silver screen
• Google's breaking news warning
• A clever list building tactic
• Digitally resurrecting murdered journalists
• How to scare phone spammers
• Twitter's ticketed Spaces
• A LEGO typewriter set
• Hyundai acquires Boston Dynamics and cuts a strange video to celebrate
• Apple is out to destroy your open rates
• family and friends word of mouth

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/354
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During episode 353, host David Erickson interviews Alberto Monserrate, CEO and co-founder of NewPublica, a Minnesota public relations firm specializing in multicultural communications. They discuss the diversity within communities of color and the intricacies of communicating with them.

Alberto is a leading authority on multicultural communications and marketing in Minnesota and has been a regular commentator in the Star Tribune, Pioneer Press, Minnesota Public Radio and other Minnesota business media.

He was elected to the Minneapolis School Board in 2010, serving as chair from 2012 to 2014. Alberto is Currently the board chair of Great Minnesota Schools, is the former board chair of Hiawatha Academies and served on the founding boards of KIPP Minnesota and Twin Cities Academy.

He served on the board of the Minnesota Broadcasters Association and on the advisory editorial board of Minnesota Business Magazine. He has worked with Radisson Hotels International, Ameriprise Financial, Wells Fargo Advisors, Latino Communications Network, Minnesota Senate and Minneapolis Public Schools.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/353
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During episode 352, co-hosts BL Ochman & David Erickson discuss media coverage of the Tulsa Race Massacre, 100 years after the fact, as well as:

• Oreo's offering to aliens
• The soft power of brands
• Amazon supports marijuana legalization
• Dunkin' sells paint
• Apple's privacy commercial
• Amazon Sidewalk risks
• Hootsuite jacks long-time customers
• Twitter reinstates certifications
• Stetson disowns hatWRKS
• Music streaming
• Influencers' earnings

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/352
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During episode 351, host B.L. Ochman interviews Tom Herman, Vice President of Business Development for AirCarbon Pte Ltd about reducing climate change by gamifying non-fungible tokens (NFT) of carbon offsets.

Tom brings over 20 years of executive experience starting companies and leading product development teams. He currently serves as the Vice President of business development for AirCarbon Pte Ltd, a Singapore based commodities exchange built on blockchain for carbon trading.

He was the CEO and co-founder of DashBid Media, a video advertising exchange in New York City and the 2nd fastest growing company in NYC in 2015. Tom also served as COO of JumpTV where he built operations for streaming over 200 live linear TV stations leading up to JumpTV’s IPO. In addition to carbon trading, he has built platforms and exchanges for the travel, real estate, video advertising, and streaming media industries.

Tom’s career began in Boston, MA and has ranged from Indonesia, the Caribbean, and Latin America to Singapore where he currently resides with his family. Tom was featured in the 2020 Artisan Entertainment movie Startup.com about the formation of govWorks during the dot com bubble.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/351
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During episode 350, co-hosts BL Ochman & David Erickson discuss the Disney Imagineering Group's development of a free-standing robotic Groot, as well as:

• YouTube's new audio ad format
• Google's LaMDA AI model
• Hulu's self-serve advertising
• About This Site coming to a search near you
• The brand texting trend
• Mattel wants to recycle your old Barbies
• Snap's Spectacles are back in AR form
• India wants to erase "Indian Variant" from social media
• Google Analytics 4 readiness

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/350
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During episode 349, host David Erickson interviews Blois Olson, radio host and publisher of seven must-read newsletters about email marketing, list growth, and leveraging channels to own the inbox.

Ever since he received his first computer while a paperboy, Blois Olson has lived at the entrepreneurial intersection of media, technology and communications.

Today he leads Fluence Media, and serves as one of the Midwest's most sought after political analysts in his role at WCCO Radio and as publisher of Minnesota's most read tip sheets providing daily insight on politics, business, philanthropy, health care and agriculture.

He began his career managing political campaigns and working in political media through the 1990’s.

Blois founded his first agency at age 26 and built it to be one of the most respected at integrating technology to synchronize corporate reputation and public affairs campaigns in the country.

In 2012, he founded Fluence Media in the belief that the silos of marketing and media have crashed. Fluence provides clients with high-level media and communications strategy, data visualization and insights, content creation and distribution, and marketing.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/349
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During episode 348, co-hosts BL Ochman & David Erickson discuss Disaster Girl's big payday, as well as:

• Nerf's new chief TikTok officer
• Clubhouse's NFL draft partnership
• Clubmarket's Clubhouse influencer exchange
• Digital product placement
• Spotify's paid podcast subscriptions
• Flipboard flips to sponsored newsletters
• Vaccination public service tweets
• Punch Pizza's recruiting marketing email
• A clever social media and visual communication tactic
• Facebook's failure
• Slander for profit
• Basecamp's ban
• Apple's privacy sanctimony exposed

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/348
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During episode 347, host B.L. Ochmann interviews TikTok influencer Miranda Head, host of the TikTok Famous podcast, and Social Media Manager for FloQast, about video marketing on TikTok and how she has earned success on the platform.

Miranda Head is a TikTok Creator Partner (7+ million views), host of the TikTok Famous podcast, and Social Media Manager for FloQast. She loves to analyze the latest trends on social media, specifically TikTok, while also creating cooking content for her channels: @CookingWithMiranda.

If she's not whipping up something yummy in the kitchen, she's soaking up all her time with her two young sons on the beaches of Hawaii.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/347
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During episode 346, co-hosts BL Ochman & David Erickson discuss Baby Boomer influencers, as well as:

• Google Earth's timelapse visualization of climate change
• Steak-Umm picks a fight with Neil deGrasse Tyson on Twitter
• Reddit considers its own Clubhouse clone
• Broadway returns
• LinkedIn creates creator tools
• LinkedIn asks for secret endorsements
• Non-Fungible Tokens sold to raise funds for a kidney transplant
• Everything you want to know about NFTs but was afraid to ask
• How to use Google My Business posts
• Kribi self-cleaning underwear
• Your privacy reading list
• Zero-click search results data

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/346
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During episode 345, host David Erickson interviews Pat Lilja, CMO at Pritzker Hageman, P.A., about legal digital marketing, public relations, public affairs, search engine optimization and a lot more.

Patrick Lilja has a depth of experience developed over the past two decades of digital marketing. Pat is Chief Marketing Officer at the law firm Pritzker Hageman, P.A., specializing in foodborne illness, Legionnaires' disease, explosion injuries, and liability cases.

Pat has a career of successes in identifying, analyzing and rethinking the strategic landscape that will bring a client's digital presence in alignment with its goals. Patrick has a long record providing clients such as Target Corp., Ingersoll Rand, and Minnesota Public Radio with the strategic digital marketing tools they need to reach key audiences amidst the high volume of conversations that people now filter through.

He fuses his extensive knowledge of social communications and online media relations with his expertise in data analytics and modeling to ensure clients receive the most effective strategic communications return.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/345
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During episode 344, co-hosts BL Ochman & David Erickson discuss LinkedIn and Spotify going after Clubhouse, as well as:

• A Clubhouse tutorial
• A mafioso whose YouTube channel gave him away
• New stoner emoji coming for Apple's iOS
• An AI-powered service that animates still headshots
• The forthcoming Brave privacy-focused search engine
• NFT brand stunts generating publicity
• Facebook is removing analytics
• Lil Nas X’s satanic shoes
• Volkswagen’s April Fools prank backlash
• A massive Facebook user data leak
• Krispy Kreme's anti-vaxxer Mondays
• Mars candy's pesterbot

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/344
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During episode 343, host B.L. Ochman interviews Stephen Madden, VP, General Manager, Haymarket Business Media Group and Editor-in-chief of MM+M, about The Vaccine Project Newsletter and about what it takes to make newsletters successful.

During his 35-year publishing career, Madden has held a variety of staff positions including reporter and columnist at Fortune Magazine; senior editor at Sports Illustrated; editor-in-chief at Bicycling (which won two National Magazine Awards during his tenure); editorial director of Men’s Health International; editor of Outdoor Explorer; digital product lead for Rodale; chief content officer and general manager of Sports on Earth, a joint venture between USA Today and Major League Baseball Advanced Media; and chief content officer of F+W Media.

A prolific writer, Madden’s work has appeared in a variety of publications, including Reader’s Digest, Time, Life, Hemispheres, Attache the Boston Globe, the Toronto Globe and Mail, Huffington Post, Via, Men’s Journal and Unlimited. He is the author of the book Embrace the Suck: A CrossFit Memoir (HarperCollins: 2014). Born and raised in Boston, Madden taught magazine writing at Cornell University, his alma mater, from 1992-1996. He and his wife, Anne Thompson, live in Chatham, NJ with their three teenaged children.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/343
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During episode 342, co-hosts BL Ochman & David Erickson discuss the launch of Twitter Spaces, as well as:

• IKEA's audio book catalog
• A sweet wine-tasting gig
• A tour of American dialects
• Instant holograms
• Taco Bell's 404 error page
• An Ad Council COVID vaccine campaign
• Facebook's newsletter publishing platform
• Mark Cuban's Clubhouse competitor, Firesidechat app
• Google's Key Moments in YouTube videos
• LinkedIn throwing shade TikTok's way
• An inclusion video oversight

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/342
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During episode 341, host B.L. Ochman interviews David Berkowitz, the founder of the Serial Marketer consultancy where he generates demand for growth-mode B2B startups and agencies. He also founded and runs the 2,000-member Serial Marketers community.

Prior roles include leading marketing for video production marketplace Storyhunter, leading strategy at social listening firm Sysomos, serving as CMO of Publicis agency MRY, and co-founding the emerging media division of Dentsu agency 360i.

He has contributed more than 600 columns to outlets such as Advertising Age, MediaPost, VentureBeat, and Adweek, and he has spoken at more than 350 events globally.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/341
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During episode 340, co-hosts BL Ochman & David Erickson discuss how Amazon Prime and Netflix are grokking TikTok, as well as:

• The TikTok trend of creating fake album covers out of random camera roll photos
• Potential new Twitter features could include super followers, an undo button
• Shoppable tweets
• LinkedIn's new freelancer marketplace, Stories for Pages, and Swipe-ups
• LinkedIn recommending newsletter subscriptions
• YouTube Shorts
• Taco Bell To Go concept restaurants
• Microsoft's hacked email servers

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/340
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During episode 339, host David Erickson interviews Steven Clift, e-Democracy pioneer and the leader of GoodCarts.

Steven Clift is the CEO of GoodCarts, a network of ethical eCommerce companies that share post-purchase customers by offering discounts to similar shop-for-good stores at checkout.

Steven has unparalleled 25+ years of direct experience across more than 35 nations with digital civic innovation with business, government, foundations and nonprofits.

He was honored by the Obama White House as a Champion of Change for Open Government and in 2006, he became an Ashoka Fellow.

The founder E-Democracy.org and the leader of the State of Minnesota’s first e-government initiative, Steve is literally a pioneer in digital democracy and online civic engagement.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/339
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During episode 338, co-hosts BL Ochman & David Erickson discuss Dr. Jill Biden's White House Valentines display, as well as:

• Stellar Thank You page examples
• The American Shame Card collection of gun-control advocacy postcards
• Fact checker bylines
• The explosive growth of social audio
• Microsoft's AI voices
• Lincoln TV
• Duolingo's singable commercial
• Super Bowl social media
• Conference sounds for livestreaming waiting room
• Twitter gets into the newsletter game
• Google News analytics via Search Console
• Norton's prying eyes and listening ears commercial
• The safest and most dangerous states for online dating

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/338
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During episode 337, host B.L. Ochman interviews Dr. Michael Solomon, author of The New Chameleons: How to Connect with Consumers Who Defy Categorization. He quite literally wrote the book on marketing to consumers.

Michael “wrote the book” on understanding consumers. Literally. Hundreds of thousands of business students have learned about marketing from his books including Consumer Behavior: Buying, Having, and Being -- the most widely used book on the subject in the world.

As a professor of marketing (in the Haub School of Business at Saint Joseph’s University in Philadelphia) and an industry consultant, Michael combines cutting-edge academic theory with actionable real-world strategies. An executive at Subaru said it best: “The man is a scholar who is current and street-wise.”

• Video, Show Notes & Links: https://beyondsocialmediashow.com/337
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During episode 336, co-hosts BL Ochman & David Erickson discuss Amanda Gorman, the first Super Bowl poet laureate and Budweiser's advertising pause, as well as:

• Twitter's Birdwatch pilot
• Harnassing TV moments to drive viral awareness
• New LinkedIn controls
• An unboxing gun-safety PSA
• A New Orleans COVID vaccine PSA
• Google My Business updates
• TikTok's Creator Portal
• YouTube hashtag pages
• TikTokQ
• Black History Month wokeness

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/336
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During episode 335, host David Erickson interviews his co-host B.L. Ochman to kick off the Beyond Social Media Show interview series of episodes.

In addition to co-hosting this podcast, B.L. Ochman is a uniquely experienced digital pioneer who has been helping blue chip brands incorporate social media into their marketing strategy since 1996.

With experience in verticals from cars to cookies, she’s served brands including Ford Motors, Meijer, Transitions Lenses, Cendant, Simon & Schuster, McGraw-Hill, Mrs. Fields Cookies and American Greetings.

B.L. creates ROI-focused strategies and campaigns that build traffic and sales; writing long and short form web content; social media profiles, blogs, newsletters, emails and press releases, website copy; videos and podcasts.

David and B.L. discuss her marketing career and experiences, her advice for young marketing professionals, as well as some personal things listeners may not know about her.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/335
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During episode 334, co-hosts BL Ochman & David Erickson discuss how Snapchat is shelling out one million dollars a day to get users to adopt its TikTok clone, Spotlight, as well as:

• Match.com's match made in hell
• Barbie's new role as a digital influencer
• Taco Bell's potato CEO
• Ben & Jerry's new doggie desserts
• NFL quarterbacks Aaron Rogers, Patrick Mahomes, and Baker Mayfield as insurance spokesmen
• Phishing’s Explosive Growth
• The 2021 Edelman Trust Barometer

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/333
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During episode 333, host B.L. Ochman interviews her co-host David Erickson for the inauguration interview episode of the Beyond Social Media Show.

In addition to co-hosting this podcast, David is principal of his digital marketing consultancy e-Strategy Media, serving clients with strategic counsel and execution of content production and audience building.

He has more than 25 years experience in marketing, public relations and advertising, serving clients ranging from international brands to independent local businesses and individuals.

B.L. and David discuss his marketing career and experiences, his advice for young marketing professionals, the state of the industry, as well as some personal things listeners may not know about him.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/333
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