During episode 339, host David Erickson interviews Steven Clift, e-Democracy pioneer and the leader of GoodCarts.

Steven Clift is the CEO of GoodCarts, a network of ethical eCommerce companies that share post-purchase customers by offering discounts to similar shop-for-good stores at checkout.

Steven has unparalleled 25+ years of direct experience across more than 35 nations with digital civic innovation with business, government, foundations and nonprofits.

He was honored by the Obama White House as a Champion of Change for Open Government and in 2006, he became an Ashoka Fellow.

The founder E-Democracy.org and the leader of the State of Minnesota’s first e-government initiative, Steve is literally a pioneer in digital democracy and online civic engagement.

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During episode 338, co-hosts BL Ochman & David Erickson discuss Dr. Jill Biden's White House Valentines display, as well as:

• Stellar Thank You page examples
• The American Shame Card collection of gun-control advocacy postcards
• Fact checker bylines
• The explosive growth of social audio
• Microsoft's AI voices
• Lincoln TV
• Duolingo's singable commercial
• Super Bowl social media
• Conference sounds for livestreaming waiting room
• Twitter gets into the newsletter game
• Google News analytics via Search Console
• Norton's prying eyes and listening ears commercial
• The safest and most dangerous states for online dating

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/338
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During episode 337, host B.L. Ochman interviews Dr. Michael Solomon, author of The New Chameleons: How to Connect with Consumers Who Defy Categorization. He quite literally wrote the book on marketing to consumers.

Michael “wrote the book” on understanding consumers. Literally. Hundreds of thousands of business students have learned about marketing from his books including Consumer Behavior: Buying, Having, and Being -- the most widely used book on the subject in the world.

As a professor of marketing (in the Haub School of Business at Saint Joseph’s University in Philadelphia) and an industry consultant, Michael combines cutting-edge academic theory with actionable real-world strategies. An executive at Subaru said it best: “The man is a scholar who is current and street-wise.”

• Video, Show Notes & Links: https://beyondsocialmediashow.com/337
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