Beyond Social Media: The Marketing, Advertising & Public Relations Podcast

During episode 274, co-hosts BL Ochman & David Erickson discuss:

  • Taylor Swift headlining a Prime Video live streaming concert teasing Amazon Prime Day
  • The Apollo 11 Augmented Reality app
  • A historic account of brand tweets
  • The periodic table of SEO success factors
  • Twitter and reddit's crackdown on social media abuse
  • LinkedIn's engagement algorithm update
  • VW's user generated content commercial
  • B.L.'s viral tweets
  • Google's voice strategy
  • A voice technology project that respects your privacy
  • Cops commenting racial slurs
  • Wayfair's employee walkout
  • The Google Phishing expedition
  • Blasting emails

Plus great new apps and important stats and a lot of stuff in between.

Direct download: Beyond-Social-Media-Show-Spotting-Fake-Videos-Episode-274.mp3
Category:Social Media -- posted at: 11:05pm CDT

During episode 273, co-hosts BL Ochman & David Erickson discuss:

  • Pakistani press conference that was filtered with cat ears
  • 3D objects and augmented reality in Google search
  • YouTube's augmented advertising
  • Cracker Barrel's moral stand
  • A robobullying parody video of Boston Scientific robots
  • Museums installing 'braille art' touchable recreations of exhibits
  • Spotify's Daily Drive podcast playlist and the company's new podcast-targeted advertising
  • The announcement of Facebook's Libra cryptocurrency
  • An AI-generated Russian spy infiltrates LinkedIn
  • A deep fake Rasputin sings Beyonce
  • Deep fake videos that are as easy to create as editing text
  • An algorithm that can generate an accurate portrait of a speaker based only on a sample of that speaker's voice
  • Google Photos goes Driveless

Plus great new apps and important stats and a lot of stuff in between.

Direct download: Beyond-Social-Media-Show-The-Deep-Fake-Edition-Episode-273.mp3
Category:Social Media -- posted at: 3:22pm CDT

During episode 272, co-hosts BL Ochman & David Erickson discuss:

  • Mary Meeker's 2019 Internet Trends Report
  • A deep fake of Mark Zuckerberg himself
  • Radiohead thwarts extortionists
  • Barney's department store doubles as your pot dealer
  • Google Data Studio 101
  • VW takes its reputation cleanup seriously
  • Kraft rebrands ranch dressing as salad frosting
  • Internet-prompted evolution
  • Thumbdrive hacking
  • The definition of hate speech
  • Two popups too many

Plus great new apps and important stats and a lot of stuff in between.

Direct download: Beyond-Social-Media-Show-State-of-the-Internet-Episode-272.mp3
Category:Social Media -- posted at: 11:08pm CDT

During episode 271, co-hosts BL Ochman & David Erickson discuss:

  • The NYC subway landshark that went viral
  • Drone deliveries via Amazon Prime Air
  • Vox Media Union reaches an agreement
  • Boston Dynamics' commercial Spotbot
  • The Obama's partner with Spotify
  • Apple Podcasts transcripts
  • Amazon Echo's erase feature
  • Instagram's influencer ads
  • Google's new search results diversity update
  • Counterfeits on Amazon
  • Fear-based social media sites like Nextdoor, Citizen, and Amazon Ring's Neighbors
  • YouTube’s New Hate Speech Policy

Plus great new apps and important stats and a lot of stuff in between.


During episode 270, co-hosts BL Ochman & David Erickson discuss:

  • Geo-targeted update of Soul Asylum's hit song Runaway Train devoted to the discovery of missing kids
  • IKEA's recreation of living rooms from The Simpsons, Friends & Stranger Things
  • Crossfit's Facebook pause
  • Google's Translatotron technology
  • Tiny replica McDonald's bee hives
  • David Gilmour's podcast series telling the backstory of three of his famous guitars
  • Guns Down America's challenge to blacklist the NRA
  • Jeff Jarvis' superb essay about our Crisis of Cognition
  • PR pros need to do the legwork
  • Antitrust investigations heating up for Amazon, Apple, Facebook and Google
  • Google's suspicious outage
  • The North Face's disastrous black hat SEO tactic
  • The limitations of social listening

Plus great new apps and important stats and a lot of stuff in between.

Direct download: Beyond-Social-Media-Show-Runaway-Train-25-Episode-270.mp3
Category:Social Media -- posted at: 12:21pm CDT

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