During episode 336, co-hosts BL Ochman & David Erickson discuss Amanda Gorman, the first Super Bowl poet laureate and Budweiser's advertising pause, as well as:

• Twitter's Birdwatch pilot
• Harnassing TV moments to drive viral awareness
• New LinkedIn controls
• An unboxing gun-safety PSA
• A New Orleans COVID vaccine PSA
• Google My Business updates
• TikTok's Creator Portal
• YouTube hashtag pages
• TikTokQ
• Black History Month wokeness

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/336
• Connect with the show on social media
• Subscribe to the weekly eNewsletter

During episode 335, host David Erickson interviews his co-host B.L. Ochman to kick off the Beyond Social Media Show interview series of episodes.

In addition to co-hosting this podcast, B.L. Ochman is a uniquely experienced digital pioneer who has been helping blue chip brands incorporate social media into their marketing strategy since 1996.

With experience in verticals from cars to cookies, she’s served brands including Ford Motors, Meijer, Transitions Lenses, Cendant, Simon & Schuster, McGraw-Hill, Mrs. Fields Cookies and American Greetings.

B.L. creates ROI-focused strategies and campaigns that build traffic and sales; writing long and short form web content; social media profiles, blogs, newsletters, emails and press releases, website copy; videos and podcasts.

David and B.L. discuss her marketing career and experiences, her advice for young marketing professionals, as well as some personal things listeners may not know about her.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/335
• Connect with the show on social media
• Subscribe to the weekly eNewsletter

During episode 334, co-hosts BL Ochman & David Erickson discuss how Snapchat is shelling out one million dollars a day to get users to adopt its TikTok clone, Spotlight, as well as:

• Match.com's match made in hell
• Barbie's new role as a digital influencer
• Taco Bell's potato CEO
• Ben & Jerry's new doggie desserts
• NFL quarterbacks Aaron Rogers, Patrick Mahomes, and Baker Mayfield as insurance spokesmen
• Phishing’s Explosive Growth
• The 2021 Edelman Trust Barometer

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/333
• Connect with the show on social media
• Subscribe to the weekly eNewsletter

During episode 333, host B.L. Ochman interviews her co-host David Erickson for the inauguration interview episode of the Beyond Social Media Show.

In addition to co-hosting this podcast, David is principal of his digital marketing consultancy e-Strategy Media, serving clients with strategic counsel and execution of content production and audience building.

He has more than 25 years experience in marketing, public relations and advertising, serving clients ranging from international brands to independent local businesses and individuals.

B.L. and David discuss his marketing career and experiences, his advice for young marketing professionals, the state of the industry, as well as some personal things listeners may not know about him.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/333
• Connect with the show on social media
• Subscribe to the weekly eNewsletter