During episode 343, host B.L. Ochman interviews Stephen Madden, VP, General Manager, Haymarket Business Media Group and Editor-in-chief of MM+M, about The Vaccine Project Newsletter and about what it takes to make newsletters successful.

During his 35-year publishing career, Madden has held a variety of staff positions including reporter and columnist at Fortune Magazine; senior editor at Sports Illustrated; editor-in-chief at Bicycling (which won two National Magazine Awards during his tenure); editorial director of Men’s Health International; editor of Outdoor Explorer; digital product lead for Rodale; chief content officer and general manager of Sports on Earth, a joint venture between USA Today and Major League Baseball Advanced Media; and chief content officer of F+W Media.

A prolific writer, Madden’s work has appeared in a variety of publications, including Reader’s Digest, Time, Life, Hemispheres, Attache the Boston Globe, the Toronto Globe and Mail, Huffington Post, Via, Men’s Journal and Unlimited. He is the author of the book Embrace the Suck: A CrossFit Memoir (HarperCollins: 2014). Born and raised in Boston, Madden taught magazine writing at Cornell University, his alma mater, from 1992-1996. He and his wife, Anne Thompson, live in Chatham, NJ with their three teenaged children.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/343
• Connect with the show on social media
• Subscribe to the weekly eNewsletter

During episode 342, co-hosts BL Ochman & David Erickson discuss the launch of Twitter Spaces, as well as:

• IKEA's audio book catalog
• A sweet wine-tasting gig
• A tour of American dialects
• Instant holograms
• Taco Bell's 404 error page
• An Ad Council COVID vaccine campaign
• Facebook's newsletter publishing platform
• Mark Cuban's Clubhouse competitor, Firesidechat app
• Google's Key Moments in YouTube videos
• LinkedIn throwing shade TikTok's way
• An inclusion video oversight

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/342
• Connect with the show on social media
• Subscribe to the weekly eNewsletter

During episode 341, host B.L. Ochman interviews David Berkowitz, the founder of the Serial Marketer consultancy where he generates demand for growth-mode B2B startups and agencies. He also founded and runs the 2,000-member Serial Marketers community.

Prior roles include leading marketing for video production marketplace Storyhunter, leading strategy at social listening firm Sysomos, serving as CMO of Publicis agency MRY, and co-founding the emerging media division of Dentsu agency 360i.

He has contributed more than 600 columns to outlets such as Advertising Age, MediaPost, VentureBeat, and Adweek, and he has spoken at more than 350 events globally.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/341
• Connect with the show on social media
• Subscribe to the weekly eNewsletter

During episode 340, co-hosts BL Ochman & David Erickson discuss how Amazon Prime and Netflix are grokking TikTok, as well as:

• The TikTok trend of creating fake album covers out of random camera roll photos
• Potential new Twitter features could include super followers, an undo button
• Shoppable tweets
• LinkedIn's new freelancer marketplace, Stories for Pages, and Swipe-ups
• LinkedIn recommending newsletter subscriptions
• YouTube Shorts
• Taco Bell To Go concept restaurants
• Microsoft's hacked email servers

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/340
• Connect with the show on social media
• Subscribe to the weekly eNewsletter