During episode 357, host David Erickson interviews branding and public relations expert Coral Graszer, Senior Public Relations & Communications Manager at Fiskars Group, about how literature and music played a role in her PR career, branding, influencer marketing, and much more.

Coral earned her B.A. from UW-Madison in 2011 with a double major in Communication Arts and English Literature.

Since graduating, she has explored many different areas within the marketing industry, including brand management, event planning, corporate communications, media relations and influencer marketing.

She has held roles as a Public Relations Executive representing companies like 3M and Valspar, a Global Producer for the Apparel and Accessories categories at Target Corporate, and is currently the Senior Public Relations & Communications Manager at Fiskars.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/357
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During episode 356, co-hosts BL Ochman & David Erickson discuss the backlash over Culper Precision’s Lego kit for a Glock handgun, as well as:

• Improv Everywhere's New York city dance party
• Google's test of seller ratings in search
• Twitter's Non-Fungible Tokens
• Amazon's Kindle Vella serialized fiction platform
• Twitter's testing of new conversational features
• Instagram's Reel advertising
• BusinessInsider's clever welcome email
• Facebook launching it's Substack clone, Bulletin
• The advent of the college athlete influencer
• This Week in Cuba Twitter Space
• DiGiorno's crowdsourced slogan
• An Amazon contractor gets fired by bot
• Emails on packaging
• Clubhouse demographics

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/356
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During episode 355, host B.L. Ochman interviews ad contrarian Bob Hoffman, author of five Amazon #1 selling books about advertising. Bob is also one of the most sought-after international speakers on advertising and marketing.

He is creator of the popular “The Ad Contrarian” blog and newsletter, named one of the world's most influential marketing and advertising blogs by Business Insider.

Bob has been CEO of two independent agencies and the U.S. operation of an international agency. In 2012 he was selected "Ad Person of the Year" by the San Francisco Advertising Club.

Bob's commentary has appeared in the BBC World Service, The Wall Street Journal, The New York Times, MSNBC, The Financial Times, The Australian, New Zealand Public Broadcastng, Fox News, Sky News, Forbes, Canadian Public Broadcasting, and many other news outlets throughout the world.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/355
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• Subscribe to the weekly eNewsletter